Firenzecolor® Capsule Collection & Metallo Fuso
Designer Marketing
Designer Marketing
Capsule Collection
An ideal marketing choice for you to present your clients, our capsule collection contains a wide variety of coating currently made available through our Italian vendor Firenzecolor®. In total, 84 finishes can be found throughout this hardcover catalog. The front page has a snap closure and the entire catalog has a handle for easy transport.
Metallo Fuso Designer Box
Metallo Fuso, by Novacolor®, is one of the most luxurious finishes we have available. The epoxy-resin coating and its liquid metal medium make for a very high end presentation. The White Box Collection shows off all four of the Metallo colors available, plus two combination finishes, in sample tile form. It comes complete with a designer booklet insert.
Upcoming Seminars
METALLOFUSO & WALL2FLOOR MICROCEMENT TRAINING COURSE
- February 7th, 2023 – Miami, FL – SOLD OUT
- February 28th, 2023 – New York, NY – SOLD OUT
Registration Cut-Off date: 7 days prior each event. More dates coming soon.
This workshop will cover Wall2Floor Waterproof and Metallo Fuso in hands-on training with the new, improved, fully Waterproof Wall2Floor MicroCement system by Novacolor and the highly sought after liquid metal finish. Master Applicator and Novacolor Ambassador Elliott Hall will guide and instruct in the technical aspects of a variety of techniques used in the application of these products and how to achieve the best results.
THE NEW CLASSIC WORKSHOP
March 7th, 2023 – Miami, FL– SOLD OUT- April 11th, 2023 – New York, NY
- April 25th, 2023 – Miami, FL
Registration Cut-Off date: 7 days prior each event. More dates coming soon.
Firenzecolor™ is passionate about the art of decorative finishes and we enjoy the training process. If you are interested in learning how to use our wide variety of products, this class is a great introduction to the Firenzecolor™ product line.
Special Offer
Firenzecolor™ Events
DISCOVERING WALL2FLOOR AND NOVACOLOR FINISHES THAT ENHANCE THE CONTEMPORARY HERITAGE

A heritage is the legacy of the past that bears witness to a cultural identity considered essential for the protection of what will come tomorrow.
For this reason, it is extremely important to promote awareness of the heritage that concerns us closely.
Technology and the environment are the promoters of this mission of which Firenzecolor and Novacolor Italia are spokespersons: “Let’s Go Bold” is the event designed to enhance the Novacolor products that contribute to developing and preserving the contemporary heritage that surrounds us.
The absolute protagonist of this event will be Wall2Floor, the microcement system that symbolizes the state of the art in terms of innovation for continuous systems for horizontal and vertical surfaces. In fact, the multilayer mineral coating achieves seamless, monolithic continuous finishes capable of satisfying aesthetic and functional needs. Wall2Floor translates with modern and traditional architectures, offering solutions in line with the most demanding projects.
The focus will then go on the Archi+ Argilla and CalceCruda mineral plasters. We will also discuss metallic effects such as Metallo_Fuso liquid metal finish as well as the concrete effects of Archi+ Concrete.
LEARN, SHARE AND EXPERIMENT IN A FULL IMMERSION OF NOVACOLOR CRAFTSMANSHIP

There is no theory without practice and there is no practice without theory. But what would happen if these two stages of learning were amalgamated into an appointment in which fun was the master?
The experience and knowledge of Novacolor master applicators is about to take to the field in a day dedicated to decoration. Artisans and color fans will be able to meet and put into practice their creativity and skills!
Novacolor products will act as muse during the live performances, with a particular focus on:
- Wall2Floor, the microcement continuous coating system for floors and walls
- Archi + Argilla and CalceCruda, clay and lime-based mineral plasters
- Metallo_Fuso, decorative coating for interiors based on metallic powders
- Archi+ Concrete, a wide range of concrete effect plasters, coatings and paints.
LET’S GO BOLD
Special Guest & Master Instructor Luca Donati
LESSON + DEMO

Featured Applicator
VENETIAN PLASTER CO., LLC–“Founded in 2009, Venetian Plaster Co.,LLC is an award winning, nationally recognized decorative painting firm led by artists Melanie Rzepecki and David Keena. The firm is based in South East Michigan but works with its clients to create extraordinary finishes in both residential and commercial spaces nationwide.
David Keena – “We will create finishes reminiscent of the classics. We pride ourselves on using only the finest products available to give you a true masterpiece in your space.”
Melanie Rzepecki – “We work/collaborate with both the client and designers alike to create a truly custom finish for almost any surface in your home or business.”

Welcome to Firenzecolor™

Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime and Cement mixtures, as well as Micro-cements. We have decades long relationships with Premium Italian manufacturers including Novacolor SRL which to date is our most important partner in bringing you the hottest products available in the decorative finishing world.
We have also invested in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet. At Firenzecolor™ we are passionate about the creative process, and specialize in making sure our clients achieve consistent success.
The success of the Firenzecolor™ brand is underscored by the fact that our products are being used in some of the most prestigious zip codes in the country.
Architectural Binder Vol 1 – Brera Collection & Architectural Binder Vol 2 – Tortona Collection. Each Architectural Binder contains 10 of our professional catalogs which are sure to sell your project. Each product catalog contains numerous color samples of each finish. The binders are effective tools for architectural libraries.
#Repost @imbianchinovarese with @use.repost
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La bellezza di Metallo Fuso…
Solocosebelle 💚
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www.davidepalma.com
+393457997985
#Repost @firenzecolor with @use.repost
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Lance from @classicfinishes is a talented artisan with a creative mind and an impeccable eye for detail.
@firenzecolor @novacoloritalia #italianplaster #venetianplaster #limeplaster #liquidmetal #metallofuso #firenzecolor #firenzecolornyc #classicfinishes #metalinlay #concreteplaster
Applicator: Melanie Rzepecki and David Keena. Product: Grassello - (Embedded Stencil). Location: Bloomfield Hills, MI. Supplier: Firenzecolor NYC, 37-24 24th Street Suite 215, Long Island City NY 11101. Designer: Jones-Keena & Co. Photographer: Beth Singer. @venetianplastercompany #firenzecolornyc #firenzecolormiami
Applicator: Melanie Rzepecki and David Keena. Product: Dune Silver - Custom color/multi. Location: Birmingham, MI. Supplier: Firenzecolor NYC, 37-24 24th Street Suite 215, Long Island City NY 11101. Designer: Colleen Farrell Design. Photographer: Beth Singer. @venetianplastercompany #firenzecolornyc #firenzecolormiami
Firenzecolor® - Marmur Fine, Marmur Medio & Marmorino KS - Sale 15% OFF
Marmur Fine & Marmur Medio: Lime-based trowel coating with marble powder for interiors and exteriors.
Thanks to its versatility, Marmur Fine allows applicators several textures, depending on the techniques employed. Used for both exterior and interior surfaces.
Marmorino KS: Mineral lime-based finish for smoothing and finishing with a satin effect for interiors and exteriors.
In keeping with the traditional and historical “Marmorino Stucco Veneziano,” Marmorino KS is one of our most popular plasters, and achieves a matte finish. It is a lime-based plaster coating with a smooth eggshell, satin effect for interiors and exteriors.
Buy online at https://firenzecolor.com/product/marmur-fine/ #grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #vibrantfinishes #firenzecolor #novacolorsrl #novacoloritalia #metallics #venetianplastershop #venetianplaster #venetianplasterer
Firenzecolor™ is the USA premier supplier of fine imported sustainable coatings. Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime/Cement mixtures, as well as microcements. Our Premium Italian manufacturer partners include Novacolor SRL which to date is our most important partner, bringing to you the hottest products available in the decorative finishing world.
Firenzecolor™ Showrooms are open by appointment & our warehouses are open to supply you building materials via shipping and curb side delivery. Call us to arrange a visit or place your order here and call us at (877)- FIRENZE for help if you encounter any difficulty with our online store.
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One-On-One Consultations
Our Technical Service Team is here for you, whether you are developing a particular control sample or just honing your skills on a particular technique.

Eco-Sustainability:
Read more about our investment in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet
The Right Tool
Armand Paul Hoafat explains the principles behind Venetian application tools. Get marvelous wall finishes while applying Italian Plaster techniques. Learn how to use the right tool for the right job!

Custom Coloration
We specialize in custom tinting. Liquid pigments are precisely matched to industry colors and measured by volume to match colors for your design.
Dealership Opportunities
Firenzecolor™ distributes to all of North America. Inquire about your business potential.
