Application process for our Firenzecolor® Metallic Line, Swahili (Silver & Gold)

Swahili is a decorative coating for interiors made of metallic charges and selected quartz aggregates that produce high end visual effects and create a unique game of light and shades. Swahili allows for innovative chromatic and tactile effects that make the environment extremely comfortable and in line with the most cutting-edge trends in interior decoration. Swahili is an easy-to-apply product and allows both the professional and the private decorator to easily achieve high quality effects.

Swahili (Silver & Gold)

Firenzecolor® Capsule Collection & Metallo Fuso

Designer Marketing

Capsule Collection

$280.00

Capsule Collection

An ideal marketing choice for you to present your clients, our capsule collection contains a wide variety of coating currently made available through our Italian vendor Firenzecolor®.  In total, 84 finishes can be found throughout this hardcover catalog.  The front page has a snap closure and the entire catalog has a handle for easy transport.

Metallo Fuso Designer Box

Metallo Fuso, by Novacolor®, is one of the most luxurious finishes we have available.  The epoxy-resin coating and its liquid metal medium make for a very high end presentation.  The White Box Collection shows off all four of the Metallo colors available, plus two combination finishes, in sample tile form.  It comes complete with a designer booklet insert.

Upcoming Seminars

Educational Workshops

The New Classic Workshop

$695.00

THE NEW CLASSIC WORKSHOP

The New Classic Workshop - Book Now

  • May 23rd, 2023 – Miami, FLSOLD OUT
  • July 11th, 2023 – New York, NY
  • August 1st, 2023 – Miami, FL

Registration Cut-Off date: 7 days prior each event. More dates coming soon.

Firenzecolor™ is passionate about the art of decorative finishes and we enjoy the training process. If you are interested in learning how to use our wide variety of products, this class is a great introduction to the Firenzecolor™ product line.

Special Offer

Firenzecolor™ Surplus product at a special price!
Firenzecolor™ Special Offer
Check It Out!

Firenzecolor™ Events

Firenzecolor™ Let's Get Bold Event for Applicators

DISCOVERING WALL2FLOOR AND NOVACOLOR FINISHES THAT ENHANCE THE CONTEMPORARY HERITAGE

Firenzecolor™ Let's Get Bold Event for Applicators

A heritage is the legacy of the past that bears witness to a cultural identity considered essential for the protection of what will come tomorrow.

For this reason, it is extremely important to promote awareness of the heritage that concerns us closely. 

Technology and the environment are the promoters of this mission of which Firenzecolor and Novacolor Italia are spokespersons: “Let’s Go Bold” is the event designed to enhance the Novacolor products that contribute to developing and preserving the contemporary heritage that surrounds us.

The absolute protagonist of this event will be Wall2Floor, the microcement system that symbolizes the state of the art in terms of innovation for continuous systems for horizontal and vertical surfaces. In fact, the multilayer mineral coating achieves seamless, monolithic continuous finishes capable of satisfying aesthetic and functional needs. Wall2Floor translates with modern and traditional architectures, offering solutions in line with the most demanding projects.

The focus will then go on the Archi+ Argilla and CalceCruda mineral plasters. We will also discuss metallic effects such as Metallo_Fuso liquid metal finish as well as the concrete effects of Archi+ Concrete.

Firenzecolor™ Let's Get Bold Event for Architects

LEARN, SHARE AND EXPERIMENT IN A FULL IMMERSION OF NOVACOLOR CRAFTSMANSHIP

Firenzecolor™ Let's Get Bold Event for Architects

There is no theory without practice and there is no practice without theory. But what would happen if these two stages of learning were amalgamated into an appointment in which fun was the master?

The experience and knowledge of Novacolor master applicators is about to take to the field in a day dedicated to decoration. Artisans and color fans will be able to meet and put into practice their creativity and skills!

Novacolor products will act as muse during the live performances, with a particular focus on:

  • Wall2Floor, the microcement continuous coating system for floors and walls
  • Archi + Argilla and CalceCruda, clay and lime-based mineral plasters
  • Metallo_Fuso, decorative coating for interiors based on metallic powders
  • Archi+ Concrete, a wide range of concrete effect plasters, coatings and paints.

LET’S GO BOLD

Special Guest & Master Instructor Luca Donati

LESSON + DEMO

Novacolor - Luca Donati

Featured Applicator

Budh Design Inc.

Budh Design Inc.–“BUDH Design Inc is an NYC based company that specializes in Painting and Decorative Finishes. Our Decorative Finishes range from Venetian Plaster to Wallpaper, Epoxy, imitation of Natural Stones, Fabrics or any texture/finish one envisions. Our Artisans have over 20 years of experience in Italy alone, which allows us to offer high quality service and products that each of our clients expect.

Firenzecolor™ BUY MORE, SAVE MORE

Welcome to Firenzecolor™

Welcome to Firenzecolor™

Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime and Cement mixtures, as well as Micro-cements. We have decades long relationships with Premium Italian manufacturers including Novacolor SRL which to date is our most important partner in bringing you the hottest products available in the decorative finishing world.

We have also invested in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet. At Firenzecolor™ we are passionate about the creative process, and specialize in making sure our clients achieve consistent success.

The success of the  Firenzecolor™ brand is underscored by the fact that our products are being used in some of the most prestigious zip codes in the country. 

Architectural Binder Vol 1 – Brera Collection & Architectural Binder Vol 2 – Tortona Collection. Each Architectural Binder contains 10 of our professional catalogs which are sure to sell your project. Each product catalog contains numerous color samples of each finish. The binders are effective tools for architectural libraries.

Architectural Binders
Firenzecolor™ Architectural Binder Vol 1 & 2
Firenzecolor™ Affiliate Program
Become a Firenzecolor™ Affiliate

@homethesis Great Craftsmen using Great Products😍 #firenzecolor #firenzecolornyc #marmorinotools #interiordesignerslife #marmorinoks ...

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Come visit us @firenzecolor in Long Island City, New York. #firenzecolor #marmorinoks #interiordecorating ...

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Wall2Floor System of MicroCement. #microcementos #floorrenovation #floorrestoration ...

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Metallo Fuso by Firenzecolor is applied using a stencil to KS Marmorino. It is being shown on one of the last polishing phases. It will then have a Cera Wax + sealer apples with a sponge. It will then be polished using a buffing pad. #firenzecolor #marmorinoks #festool #liquidmetalfinishes #liquidmetals #liquidmetalfx #interiorarchitect ...

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Jessica and Kay share the nuances of the application of Swahili the metallic with sand additive. Swahili gives the impression of desert sands with metallic accents. Available in Gold or Silver base. Check our website www.firenzecolor.com for more info. Available to order online or call the office. #exoticwallfinishes #grassellofino #marmorinoks #marmorinotools #thefauxcollective #eraveneziana #firenzecolornyc #vibrantfinishes #firenzecolor #novacolorsrl #novacoloritalia #metallics #venetianplaster #venetianplasterer #venetianplasterwalls ...

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Applicator: Marcin Wyka. Product: Grassello Fino with Gold Accent and Cera Plus. Location: Greenwich, CT. Supplier: Firenzecolor NYC, 37-24 24th Street Suite 215, Long Island City NY 11101. Designer: Linda Hoffman. Photographer: Marcin Wyka. General Contractor: Dibico Construction Inc. ...

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Applicator: Marcin Wyka. Product: Grassello Fino (ceiling) and Marmorino KS and Soapstone (kitchen hood). Location: Greenwich, CT. Supplier: Firenzecolor NYC, 37-24 24th Street Suite 215, Long Island City NY 11101. Designer: Amy Hirsch. Photographer: Marcin Wyka. General Contractor: Dibico Construction Inc. ...

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Applicator: Marcin Wyka. Product: Era Media and Soapstone (ceiling). Location: Williamsburg, NYC. Supplier: Firenzecolor NYC, 37-24 24th Street Suite 215, Long Island City NY 11101. Designer/Architect: Brent Buck. Photographer: Marcin Wyka
General Contractor: AZ Interiors NYC LLC.
...

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Applicator: Marcin Wyka. Product: Era Media and Soapstone (staircase). Location: Williamsburg, NYC. Supplier: Firenzecolor NYC, 37-24 24th Street Suite 215, Long Island City NY 11101. Designer/Architect: Brent Buck. Photographer: Marcin Wyka
General Contractor: AZ Interiors NYC LLC.
...

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Applicator: Marcin Wyka. Product: Grassello Fino + and Cera Plus (ceiling). Location: Greenwich, CT. Supplier: Firenzecolor NYC, 37-24 24th Street Suite 215, Long Island City NY 11101. Designer: Amy Hirsch. Photographer: Marcin Wyka. General Contractor: Dibico Construction Inc. ...

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Check out our Featured applicators, Marcin Wyka @lvlarcin
Visit: firenzecolor.com/applicators
...

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Repost from @kerriwalshfauxfinishing. kerriwalshfauxfinishing I applied 5 layers of this "Metal Plaster" by @firenzecolor for Interior Designer @cdinteriors to this range hood throughout this past week. I sanded and polished it with my new @festool_usa HEPA so there was no dust. This product comes in gold and silver too. #firenzecolor #novacolorsrl #marmorinoks #marmorinotools #venetianplastershop #exoticwallfinishes #grassello #interiordecor #metallofuso ...

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@katiedubreedesigns with @use.repost
・・・
Two tone Marmorino ks Venetian plaster office @watchbox

Interior design @far_studio_
Stylist @kristihunter
📸 @brianwetzelphoto

#venetianplaster #firenzecolor #novacolor #phillypainter #decorativepainter #interiordesign #novacolor
...

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Application process for our Metallic Line, Swahili (Silver & Gold). Swahili is a decorative coating for interiors made of metallic charges and selected quartz aggregates that produce high end visual effects and create a unique game of light and shades. Swahili allows for innovative chromatic and tactile effects that make the environment extremely comfortable and in line with the most cutting-edge trends in interior decoration. Swahili is an easy-to-apply product and allows both the professional and the private decorator to easily achieve high quality effects. Visit https://firenzecolor.com/product/swahili-silver-gold/
#grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #vibrantfinishes #firenzecolor #novacolorsrl #novacoloritalia #metallics #venetianplastershop #venetianplaster #venetianplasterer #grassello #fauxfinishing #stuccoveneziano #novacolorambassador2022 #novacolor #italianplaster #decorativeplaster #design #designweek #marmorino #firenzcolor #wall2floor #Grassello #beautifulwalls #cortensteel
...

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Thanks Erin @stetzerbuilders. This is information all decorative artists, faux finishers, etc. should appreciate. #venetianplasterwalls #marmorinotools #grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #firenzecolor #novacolorsrl #novacoloritalia #metallics ...

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#Repost @imbianchinovarese with @use.repost
・・・
La bellezza di Metallo Fuso…
Solocosebelle 💚
#davidepalma #imbianchinovarese #imbianchinomilano #ambassador #novacoloritalia
#novacolorvarese #academynovacolorvarese
#calcecruda #casa
#instapicture #instareels #inststyle #interiordesigner
#architect #finituredipregio
#amore #artigiani
#instaart #felart #madeinitaly
www.davidepalma.com
+393457997985
...

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Lance Limanti of @classicfinishes executed this stunning metal ceiling with Metallo Fuso. #firenzecolor #firenzecolornyc #novacoloritalia #metalceilings #metalceiling #metalceilingsdesigns #interiorarchitect Visit: http://firenzecolor.com/applicators ...

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@firenzecolor proud to begin its journey with @rings_end. #venetianplaster #marmorinoks #novacoloritalia #firenzecolornyc #grassellofino ...

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Dealers and Distributors Wanted, Let OUR brand grow YOUR business!

Firenzecolor™ Dealers Wanted

Firenzecolor™ is the USA premier supplier of fine imported sustainable coatings. Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime/Cement mixtures, as well as microcements. Our Premium Italian manufacturer partners include Novacolor SRL which to date is our most important partner, bringing to you the hottest products available in the decorative finishing world.

Firenzecolor™ Showrooms are open by appointment & our warehouses are open to supply you building materials via shipping and curb side delivery. Call us to arrange a visit or place your order here and call us at (877)- FIRENZE for help if you encounter any difficulty with our online store.

weekly featured products

Designer Marketing

Architectural Binders

$220.00$395.00

Venetian Plasters

CONCRETE by Novacolor

$24.25$325.00

Metallic Finish Plasters

Luce Silver

$80.00$240.00

Metallic Finish Plasters

Dune Opaco Silver/Gold

$75.00$320.00

Venetian Plasters

Archi+ Pietra Intonaco

$165.00$225.00

Venetian Plasters

Mirror

$26.00$355.00

Venetian Plasters

Florenzia

$26.00$355.00

Venetian Plasters

Archi+ Pietra

$165.00$225.00

Venetian Plasters

Archi+Big

$165.00$225.00

Venetian Plasters

Calcecruda Intonaco

$25.00$290.00

Metallic Finish Plasters

Firenzecolor VP Milano™

$43.00$365.00

Venetian Plasters

Carrara Coarse

$26.00$305.00

Best Selling Products

Venetian Plasters

Marmorino KS

$25.00$340.00
$26.00$365.00

Primers & Sealers

Cera Plus Clear Interior Wax

$48.00$95.00
$30.00$190.00

Primers & Sealers

Cera Silver Wax

$70.00

Browse our categories

One-On-One Consultations

Our Technical Service Team is here for you, whether you are developing a particular control sample or just honing your skills on a particular technique.

Firenzecolor™ Consultation

Eco-Sustainability:

Read more about our investment in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet

The Right Tool

Armand Paul Hoafat explains the principles behind Venetian application tools. Get marvelous wall finishes while applying Italian Plaster techniques. Learn how to use the right tool for the right job!

Firenzecolor - XTrowel Marmorino Tools
Firenzecolor™ - Color

Custom Coloration

We specialize in custom tinting. Liquid pigments are precisely matched to industry colors and measured by volume to match colors for your design.

Dealership Opportunities

Firenzecolor™ distributes to all of North America. Inquire about your business potential.

Dealership Opportunities