LET'S GO BOLD! Discovering Wall2floor and Novacolor Finishes That Enhance the Contemporary Heritage

A heritage is the legacy of the past that bears witness to a cultural identity considered essential for the protection of what will come tomorrow.

For this reason, it is extremely important to promote awareness of the heritage that concerns us closely.

Technology and the environment are the promoters of this mission of which Firenzecolor and Novacolor Italia are spokespersons: “Let’s Go Bold” is the event designed to enhance the Novacolor products that contribute to developing and preserving the contemporary heritage that surrounds us.

The absolute protagonist of this event will be Wall2Floor, the microcement system that symbolizes the state of the art in terms of innovation for continuous systems for horizontal and vertical surfaces. In fact, the multilayer mineral coating achieves seamless, monolithic continuous finishes capable of satisfying aesthetic and functional needs. Wall2Floor translates with modern and traditional architectures, offering solutions in line with the most demanding projects.

The focus will then go on the Archi+ Argilla and CalceCruda mineral plasters. We will also discuss metallic effects such as Metallo_Fuso liquid metal finish as well as the concrete effects of Archi+ Concrete.

There is no theory without practice and there is no practice without theory. But what would happen if these two stages of learning were amalgamated into an appointment in which fun was the master?

The experience and knowledge of Novacolor master applicators is about to take to the field in a day dedicated to decoration. Artisans and color fans will be able to meet and put into practice their creativity and skills!

Novacolor products will act as muse during the live performances, with a particular focus on:

Wall2Floor, the microcement continuous coating system for floors and walls
Archi + Argilla and CalceCruda, clay and lime-based mineral plasters
Metallo_Fuso, decorative coating for interiors based on metallic powders
Archi+ Concrete, a wide range of concrete effect plasters, coatings and paints.

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Firenze Enterprises Live Stream

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Architectural Binders

Architectural Binder Vol 1 – Brera Collection
Architectural Binder Vol 2 – Tortona Collection
Each Architectural Binder contains 10 of our professional catalogs which are sure to sell your project. Each product catalog contains numerous color samples of each finish.
The binders are effective tools for architectural libraries.
Available online or by calling (877)-347-3693

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Firenzecolor™ Educational Workshops: What Can I do with my shower?

Paul, Consultant for Firenzecolor™ Products, gives suggestions on how to intervene on a shower using monolithic Plaster Coating.

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Firenzecolor Educational Workshops: Private Class

This customized class took place at our Miami location for a company interested in our products.For details go to www.firenzecolor.com/education/

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Firenzecolor and Exotic Wall Finishes partner with Marmorino Tools

Take a look at our partnership with @exoticwallfinishes, Exotic Wall Finishes own Gian Sagasti, in conjunction with Marmorino Tools. Beautiful stainless steel tools for your plaster application projects stop those black marks on your plaster! Quality tools imported in all shapes and sizes. Available to purchase on www.firenzecolor.com.

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Grassello Fino Polished Venetian Plaster Application

Firenzecolor Grassello Fino Polished Venetian Plaster 3 coat application steps for a beautiful shiny wall or ceiling finish in the historical tradition of Italian Lime Plaster taught by our friend Gian Sagasti of Exotic Wall Finishes.

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Featured Product: Firenzecolor Shimmercoat

Shimmercoat is an easy to apply two coat process, applied with a plastic trowel. It contains either gold or silver metallic sparkles that give the illusion that it follows you. Super cool and works magically in low lighted areas

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Old World Grassello Fino Finish

Application of Grassello Fino Venetian Plaster done in an Old World style with Metallic Cera Silver Wax Top Coat

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How to apply Soapstone over Venetian Plaster by Firenzecolor

How to apply soapstone Sealer over mineral lime based Venetian Plaster “VP Suede” by Firenzecolor in Miami, FL

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Novacolor Calce Cruda English

See how easy Calce Cruda is to apply in this tutorial by Novacolor.

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Venetian Plaster- Summer 17

We love what we do and have fun doing it at Firenzecolor. The best clients are the ones that push us to try harder at creating custom finishes for different elements and variables. Visit us online at www.firenzecolor.com. #venetianplaster #diy #design #designer #interior #interiordesign #architecture #interiors #plaster #wall #wallpaper #wallart #art #artist #modern #love #arts #artwork #artsy #beautiful #firenzecolor #archiconcrete #marmorino #concrete #novacolor #marmorino #hgtv #homedecor

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