Firenzecolor™ & Novacolor™

Colours that regenerate the world

The scarcity of the planet’s resources is driving new strategies in industrial production in which sustainability plays an increasingly important role. Firenzecolor™ & Novacolor™ have chosen to work with new-generation materials and to always anticipate the trends, continuously researching new solutions, keeping a sharp focus on the environment and the eco-friendly approach. Which is why, in recent years, we have made a concerted, conscious effort to eliminate or drastically reduce, the use of harmful substances and toxic solvents, right from the study and design phase of new materials.
Firenzecolor™ & Novacolor™ manufactures and distributes innovative, low VOC (volatile organic compounds) products worldwide while the Group is constantly engaged in LCA (Life Cycle Assessment), which examines the entire life cycle of products and their environmental impact.

The Mass Balance Approach

At Firenzecolor™ & Novacolor™, we are meeting the challenges of ecology and sustainability by redesigning our production chain through an agreement with the world’s largest and best-known chemical company, BASF, with which we share a vocation for quality, a natural inclination for research and innovation, and a focus on major issues such as social responsibility and environmental protection. Through our Mass Balance approach, customers receive Novacolor paints formulated with sustainable raw materials while retaining quality standards. The aim of the Biomass Balance approach is to reduce CO2 emissions into the atmosphere by massively replacing fossil resources with renewable resources from biomass. Biomass sources include bio-naphtha and bio-gas which derive mainly from organic waste and vegetable oils. Renewable sources enter at the beginning of the binder production cycle and are incorporated into the finished product. This is thus a true revolution in the world of paints, one which will change not only the habits of consumers but also the entire supply chain, offering everyone an extra chance to make a real and tangible contribution to safeguarding the environment and the well-being of its inhabitants.

Firenzecolor’s decorative textures not only make rooms unique and elegant, but also improve the well-being of those who live in them.
Firenzecolor™ is Home.

Firenzecolor™ The Mass Balance Approach

Green Approach, Design and Wellbeing

Firenzecolor™ & Novacolor™ are partnership with BASF’s mission to bring you eco-sustainability in responsibly manufactured products.

Benefits of the BASF biomass balance approach:

BASF’s biomass balance approach contributes to the use of renewable raw materials in BASF’s integrated production system and can be applied to the majority of BASF’s product portfolio.

  • Reduce CO2 emissions and save fossil resources
  • Reduces greenhouse gas emissions
  • Saves fossil resources
  • Drives the use of renewable resources
  • Is independently certified
  • Ensures identical product quality and properties

BASF developed the innovative “biomass balance method” together with TÜV SÜD, in which fossil resources in the current Production Verbund are replaced by renewable resources with sustainability certification. The formulation and quality of the corresponding end products remain unchanged. In this process, renewable raw materials are used as feedstock at the very beginning of production in the Verbund, and allocated to the respective sales products using the novel certification method. The certified products thus contribute to sustainable development by saving fossil resources and reducing greenhouse gas emissions.

Visit BASF here to read more about their sustainable approach to sourcing raw materials in partnership with Novacolor™ products. Firenzecolor™ has invested in responsible sourcing to protect our precious planet.

Benefits of the BASF biomass balance approach