Firenzecolor™ & Novacolor™
Colours that regenerate the world
The scarcity of the planet’s resources is driving new strategies in industrial production in which sustainability plays an increasingly important role. Firenzecolor™ & Novacolor™ have chosen to work with new-generation materials and to always anticipate the trends, continuously researching new solutions, keeping a sharp focus on the environment and the eco-friendly approach. Which is why, in recent years, we have made a concerted, conscious effort to eliminate or drastically reduce, the use of harmful substances and toxic solvents, right from the study and design phase of new materials.
Firenzecolor™ & Novacolor™ manufactures and distributes innovative, low VOC (volatile organic compounds) products worldwide while the Group is constantly engaged in LCA (Life Cycle Assessment), which examines the entire life cycle of products and their environmental impact.
Indoor Air Comfort Gold
We are part of the leading company in Italy in the sector of paints and varnishes for the professional building industry to receive Eurofins Indoor Air Comfort Gold certification, which attests to the environmental compatibility of our products and the total absence of VOCs in their composition, i.e. the lack of dangerous substances emitted by building materials that affect health.
The REDcert²-certified Biomass Balance approach, an important certificate in the industry sector dedicated to those who have chosen to invest significantly in sustainable raw materials, makes it possible to reduce carbon dioxide emissions into the atmosphere during the entire production cycle thanks to the massive replacement of fossil resources with renewable resources from biomass, as well as the recovery and reuse of waste destined for waste and disposal.
Formaldehyde is one of the most insidious health hazards, and can make indoor air up to 10 times more polluted than outdoor air. Our formaldehyde-eating and formaldehyde-free coating products are specific in that they succeed in “capturing” formaldehyde molecules and “imprison” them, thus preventing people occupying the rooms from inhaling them.
Life Cycle Assessment
The LCA system considers the entire life cycle of our products, evaluating the energy and raw materials required for the entire life cycle. This environmental-impact assessment enhances the knowledge and awareness that are essential for developing and making low-environmental-impact products.
Low & Zero VOC
Volatile organic compounds are chemical compounds formed by molecules of different kinds but all evaporate easily into the air at room temperature. VOCs greatly affect global and climate changes, as well as human health. Our products have a low VOC content: they reduce indoor pollution and also help us help our planet.
Indoor Air Quality A+
Our eco-friendly products are Indoor Air Quality A+, a categorization that classifies the emissions of finishes measured into the environment after 28 days from application. An A+ product makes our walls high quality, helps the environment and our health – among the most important issues we all currently address.
The Mass Balance Approach
At Firenzecolor™ & Novacolor™, we are meeting the challenges of ecology and sustainability by redesigning our production chain through an agreement with the world’s largest and best-known chemical company, BASF, with which we share a vocation for quality, a natural inclination for research and innovation, and a focus on major issues such as social responsibility and environmental protection. Through our Mass Balance approach, customers receive Novacolor paints formulated with sustainable raw materials while retaining quality standards. The aim of the Biomass Balance approach is to reduce CO2 emissions into the atmosphere by massively replacing fossil resources with renewable resources from biomass. Biomass sources include bio-naphtha and bio-gas which derive mainly from organic waste and vegetable oils. Renewable sources enter at the beginning of the binder production cycle and are incorporated into the finished product. This is thus a true revolution in the world of paints, one which will change not only the habits of consumers but also the entire supply chain, offering everyone an extra chance to make a real and tangible contribution to safeguarding the environment and the well-being of its inhabitants.
Firenzecolor’s decorative textures not only make rooms unique and elegant, but also improve the well-being of those who live in them.
Firenzecolor™ is Home.
Green Approach, Design and Wellbeing
Firenzecolor™ & Novacolor™ are partnership with BASF’s mission to bring you eco-sustainability in responsibly manufactured products.
Benefits of the BASF biomass balance approach:
BASF’s biomass balance approach contributes to the use of renewable raw materials in BASF’s integrated production system and can be applied to the majority of BASF’s product portfolio.
- Reduce CO2 emissions and save fossil resources
- Reduces greenhouse gas emissions
- Saves fossil resources
- Drives the use of renewable resources
- Is independently certified
- Ensures identical product quality and properties
BASF developed the innovative “biomass balance method” together with TÜV SÜD, in which fossil resources in the current Production Verbund are replaced by renewable resources with sustainability certification. The formulation and quality of the corresponding end products remain unchanged. In this process, renewable raw materials are used as feedstock at the very beginning of production in the Verbund, and allocated to the respective sales products using the novel certification method. The certified products thus contribute to sustainable development by saving fossil resources and reducing greenhouse gas emissions.
Visit BASF here to read more about their sustainable approach to sourcing raw materials in partnership with Novacolor™ products. Firenzecolor™ has invested in responsible sourcing to protect our precious planet.Benefits of the BASF biomass balance approach