Deals of the Month

Firenzecolor Tools Sale 15% OFF
Firenzecolor™ Special Offer
Firenzecolor® is excited to present the very best in high quality trowels, Venetian plaster, and faux finishing tools. Featured are the world famous Marmorino Tools used for high quality plaster work. Also included are finishing trowels, spatulas, special texture rollers, and much more! Firenzecolor’s collection of tools are imported from Italy and tested by the best artisans in the industry and are designed to support all advanced plaster techniques.
Visit and find the perfect tools used for luxurious Venetian plaster application. And please visit us on Instagram at Firenzecolor®.
Firenzecolor -Bianko and Bianko Flex 15% OFF
Firenzecolor™ Special Offer
Find out about our unique Trowels! Experienced applicators will feel the difference in performance as the trowel allows you to move quicker. Their twice tempered blades and special hardness will not develop scratches making them easier to clean. The handles are made with a “hybrid composite” (ABS reinforced with fiberglass) which makes it durable, yet flexible, and light. Available in Bianko and Bianko Flex! Limited Production.

Upcoming Seminars

Metallofuso & Wall2Floor MicroCement Training Course


The New Classic Workshop - Book Now

  • February 7th, 2023 – Miami, FL
  • February 28th, 2023 – New York, NY

Registration Cut-Off date: 7 days prior each event. More dates coming soon.

This workshop will cover Wall2Floor Waterproof and Metallo Fuso in hands-on training with the new, improved, fully Waterproof Wall2Floor MicroCement system by Novacolor and the highly sought after liquid metal finish. Master Applicator and Novacolor Ambassador Elliott Hall will guide and instruct in the technical aspects of a variety of techniques used in the application of these products and how to achieve the best results.

Educational Workshops

The New Classic Workshop



The New Classic Workshop - Book Now

  • January 10th, 2023 – Miami, FLSOLD OUT
  • January 24th, 2023 – New York, NY
  • March 7th, 2023 – Miami, FL

Registration Cut-Off date: 7 days prior each event. More dates coming soon.

Firenzecolor™ is passionate about the art of decorative finishes and we enjoy the training process. If you are interested in learning how to use our wide variety of products, this class is a great introduction to the Firenzecolor™ product line.

Special Offer

Firenzecolor™ Surplus product at a special price!
Firenzecolor™ Special Offer
Check It Out!

Firenzecolor™ Events

Firenzecolor™ Let's Get Bold Event for Applicators


Firenzecolor™ Let's Get Bold Event for Applicators

A heritage is the legacy of the past that bears witness to a cultural identity considered essential for the protection of what will come tomorrow.

For this reason, it is extremely important to promote awareness of the heritage that concerns us closely. 

Technology and the environment are the promoters of this mission of which Firenzecolor and Novacolor Italia are spokespersons: “Let’s Go Bold” is the event designed to enhance the Novacolor products that contribute to developing and preserving the contemporary heritage that surrounds us.

The absolute protagonist of this event will be Wall2Floor, the microcement system that symbolizes the state of the art in terms of innovation for continuous systems for horizontal and vertical surfaces. In fact, the multilayer mineral coating achieves seamless, monolithic continuous finishes capable of satisfying aesthetic and functional needs. Wall2Floor translates with modern and traditional architectures, offering solutions in line with the most demanding projects.

The focus will then go on the Archi+ Argilla and CalceCruda mineral plasters. We will also discuss metallic effects such as Metallo_Fuso liquid metal finish as well as the concrete effects of Archi+ Concrete.

Firenzecolor™ Let's Get Bold Event for Architects


Firenzecolor™ Let's Get Bold Event for Architects

There is no theory without practice and there is no practice without theory. But what would happen if these two stages of learning were amalgamated into an appointment in which fun was the master?

The experience and knowledge of Novacolor master applicators is about to take to the field in a day dedicated to decoration. Artisans and color fans will be able to meet and put into practice their creativity and skills!

Novacolor products will act as muse during the live performances, with a particular focus on:

  • Wall2Floor, the microcement continuous coating system for floors and walls
  • Archi + Argilla and CalceCruda, clay and lime-based mineral plasters
  • Metallo_Fuso, decorative coating for interiors based on metallic powders
  • Archi+ Concrete, a wide range of concrete effect plasters, coatings and paints.


Special Guest & Master Instructor Luca Donati


Novacolor - Luca Donati

Featured Applicator

22 Venetian Plaster Designs

“22 Venetian plaster designs were born with the idea of Ricardo Leveratto, who trained in Europe, of showing through his work the extraordinary Venetian art to the world. Ricardo has become part of the Firenzecolor / Novacolor family since 2022. By giving exclusivity, we create styles that emphasize Venetian patterns and make the effects of lights and colors according to the atmosphere you want to represent outdoors and indoors. The Venetian plaster used on the walls is imported from Italy. An advantage is 100% eco-friendly, which means you will have a toxin-free environment since the technique absorbs harmful carbon dioxide from the air and regulates humidity. Let us be the change your wall deserved! “

Firenzecolor™ BUY MORE, SAVE MORE

Welcome to Firenzecolor™

Welcome to Firenzecolor™

Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime and Cement mixtures, as well as Micro-cements. We have decades long relationships with Premium Italian manufacturers including Novacolor SRL which to date is our most important partner in bringing you the hottest products available in the decorative finishing world.

We have also invested in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet. At Firenzecolor™ we are passionate about the creative process, and specialize in making sure our clients achieve consistent success.

The success of the  Firenzecolor™ brand is underscored by the fact that our products are being used in some of the most prestigious zip codes in the country. 

Architectural Binder Vol 1 – Brera Collection & Architectural Binder Vol 2 – Tortona Collection. Each Architectural Binder contains 10 of our professional catalogs which are sure to sell your project. Each product catalog contains numerous color samples of each finish. The binders are effective tools for architectural libraries.

Architectural Binders
Firenzecolor™ Architectural Binder Vol 1 & 2
Firenzecolor™ Affiliate Program
Become a Firenzecolor™ Affiliate
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Dealers and Distributors Wanted, Let OUR brand grow YOUR business!

Firenzecolor™ Dealers Wanted

Firenzecolor™ is the USA premier supplier of fine imported sustainable coatings. Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime/Cement mixtures, as well as microcements. Our Premium Italian manufacturer partners include Novacolor SRL which to date is our most important partner, bringing to you the hottest products available in the decorative finishing world.

Firenzecolor™ Showrooms are open by appointment & our warehouses are open to supply you building materials via shipping and curb side delivery. Call us to arrange a visit or place your order here and call us at (877)- FIRENZE for help if you encounter any difficulty with our online store.

weekly featured products

Designer Marketing

Architectural Binders


Venetian Plasters

CONCRETE by Novacolor


Metallic Finish Plasters

Luce Silver


Metallic Finish Plasters

Dune Opaco Silver/Gold


Venetian Plasters

Archi+ Pietra Intonaco


Venetian Plasters



Venetian Plasters



Venetian Plasters

Archi+ Pietra


Venetian Plasters



Venetian Plasters

Calcecruda Intonaco


Metallic Finish Plasters

Firenzecolor VP Milano™


Best Selling Products

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One-On-One Consultations

Our Technical Service Team is here for you, whether you are developing a particular control sample or just honing your skills on a particular technique.

Firenzecolor™ Consultation


Read more about our investment in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet

The Right Tool

Armand Paul Hoafat explains the principles behind Venetian application tools. Get marvelous wall finishes while applying Italian Plaster techniques. Learn how to use the right tool for the right job!

Firenzecolor - XTrowel Marmorino Tools
Firenzecolor™ - Color

Custom Coloration

We specialize in custom tinting. Liquid pigments are precisely matched to industry colors and measured by volume to match colors for your design.

Dealership Opportunities

Firenzecolor™ distributes to all of North America. Inquire about your business potential.

Dealership Opportunities