THE NEW ARRIVALS

Introducing Materia Viva: A New Era in Interior Design

We are thrilled to unveil the newest addition to our product line: Materia Viva. Officially debuting at the Milan Design Week 2024, Materia Viva is set to redefine the standards of interior wall coatings with its innovative and nature-inspired composition.

What is Materia Viva?

Materia Viva is a revolutionary mineral powder coating designed for interior use. Crafted from hydraulic lime, aerial lime, carefully selected aggregates, and rheological modifiers, it offers exceptional workability and versatility. When mixed with Materia Viva Deco Powders, it creates stunning, modern decorative effects.

Combining Materia Viva with natural materials like Cocciopesto, Conchiglia, Pomice, or Sughero grains allows us to rediscover and reinterpret the traditional decorative finishes of Italian and Mediterranean architecture with a contemporary twist.

Explore the endless possibilities with Materia Viva and transform your interior spaces into works of art!

MATERIA VIA BROCHURE

Firenzecolor® Capsule Collection & Metallo Fuso

Metallo Fuso Designer Collection

Metallo Fuso, by Novacolor™, is one of the most luxurious finishes we have available.  The epoxy-resin coating and its liquid metal medium make for a very high end presentation.  The Metallo Fuso Designer Collection shows off 9 different samples in an attractive black cigar style box.

Capsule Collection

An ideal marketing choice for you to present your clients, our capsule collection contains a wide variety of coating currently made available through our Italian vendor Firenzecolor®.  In total, 84 finishes can be found throughout this hardcover catalog.  The front page has a snap closure and the entire catalog has a handle for easy transport.

Metallo Fuso Designer Box

Metallo Fuso, by Novacolor®, is one of the most luxurious finishes we have available.  The epoxy-resin coating and its liquid metal medium make for a very high end presentation.  The White Box Collection shows off all four of the Metallo colors available, plus two combination finishes, in sample tile form.  It comes complete with a designer booklet insert.

Upcoming Seminars

Firenzecolor MicroCement Class - NY

The New Classic Workshop - Book Now

WALL2FLOOR MICROCEMENT TRAINING COURSE

  • September 10-11, 2024 – New York, NY
  • September 17-18, 2024 – Miami, FL

Registration Cut-Off date: 7 days prior to each event.

This workshop will cover Wall2Floor Waterproof in hands-on training with the new, improved, fully waterproof Wall2Floor MicroCement system by Novacolor. Our Master Applicator will guide and instruct in the technical aspects of a variety of techniques used in the application of these products and how to achieve the best results.

Metallofuso Training Course - Firenzecolor

METALLOFUSO & WALL2FLOOR MICROCEMENT TRAINING COURSE

The New Classic Workshop - Book Now

  • October 15-16, 2024 – New York, NY

Registration Cut-Off date: 7 days prior each event. More dates coming soon.

This workshop offers hands-on training with Metallo Fuso, the highly sought-after liquid metal finish. Our Master Applicator will provide expert guidance and instruction on various techniques for applying this product to achieve exceptional results.

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Educational Workshops

The New Classic Workshop

$695.00

THE NEW CLASSIC WORKSHOP

The New Classic Workshop - Book Now

  • July 16th, 2024 – Miami, FL
  • August 6th, 2024 – New York, NY
  • August 27th, 2024 – Miami, FL
  • October 2nd, 2024 – New York, NY

Registration Cut-Off date: 7 days prior to each event. More dates coming soon.

Firenzecolor™ is passionate about the art of decorative finishes and we enjoy the training process. If you are interested in learning how to use our wide variety of products, this class is a great introduction to the Firenzecolor™ product line.

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This product has multiple variants. The options may be chosen on the product page
$900.00
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This product has multiple variants. The options may be chosen on the product page

Educational Workshops

The New Classic Workshop

$695.00
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This product has multiple variants. The options may be chosen on the product page
$900.00

Special Offer

Firenzecolor™ Events

Firenzecolor™ Let's Get Bold Event for Applicators

DISCOVERING WALL2FLOOR AND NOVACOLOR FINISHES THAT ENHANCE THE CONTEMPORARY HERITAGE

Firenzecolor™ Let's Get Bold Event for Applicators

A heritage is the legacy of the past that bears witness to a cultural identity considered essential for the protection of what will come tomorrow.

For this reason, it is extremely important to promote awareness of the heritage that concerns us closely. 

Technology and the environment are the promoters of this mission of which Firenzecolor and Novacolor Italia are spokespersons: “Let’s Go Bold” is the event designed to enhance the Novacolor products that contribute to developing and preserving the contemporary heritage that surrounds us.

The absolute protagonist of this event will be Wall2Floor, the microcement system that symbolizes the state of the art in terms of innovation for continuous systems for horizontal and vertical surfaces. In fact, the multilayer mineral coating achieves seamless, monolithic continuous finishes capable of satisfying aesthetic and functional needs. Wall2Floor translates with modern and traditional architectures, offering solutions in line with the most demanding projects.

The focus will then go on the Archi+ Argilla and CalceCruda mineral plasters. We will also discuss metallic effects such as Metallo_Fuso liquid metal finish as well as the concrete effects of Archi+ Concrete.

Firenzecolor™ Let's Get Bold Event for Architects

LEARN, SHARE AND EXPERIMENT IN A FULL IMMERSION OF NOVACOLOR CRAFTSMANSHIP

Firenzecolor™ Let's Get Bold Event for Architects

There is no theory without practice and there is no practice without theory. But what would happen if these two stages of learning were amalgamated into an appointment in which fun was the master?

The experience and knowledge of Novacolor master applicators is about to take to the field in a day dedicated to decoration. Artisans and color fans will be able to meet and put into practice their creativity and skills!

Novacolor products will act as muse during the live performances, with a particular focus on:

  • Wall2Floor, the microcement continuous coating system for floors and walls
  • Archi + Argilla and CalceCruda, clay and lime-based mineral plasters
  • Metallo_Fuso, decorative coating for interiors based on metallic powders
  • Archi+ Concrete, a wide range of concrete effect plasters, coatings and paints.

LET’S GO BOLD

Special Guest & Master Instructor Luca Donati

LESSON + DEMO

Novacolor - Luca Donati

Featured Applicator

Heidi Holzer Design & Decorative Work

Transforming interior spaces with aesthetic sensibilities using our fine unique finishes. After successful careers in custom jewelry and fashion, I discovered my real passion… creating decorative finishes for residential and commercial clients. Utilizing creative custom designs and imaginative applications my company has transformed client interiors throughout the United States for over two decades.

Firenzecolor™ BUY MORE, SAVE MORE

Welcome to Firenzecolor™

Welcome to Firenzecolor™

Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime and Cement mixtures, as well as Micro-cements. We have decades long relationships with Premium Italian manufacturers including Novacolor SRL which to date is our most important partner in bringing you the hottest products available in the decorative finishing world.

We have also invested in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet. At Firenzecolor™ we are passionate about the creative process, and specialize in making sure our clients achieve consistent success.

The success of the  Firenzecolor™ brand is underscored by the fact that our products are being used in some of the most prestigious zip codes in the country. 

Architectural Binder Vol 1 – Brera Collection & Architectural Binder Vol 2 – Tortona Collection. Each Architectural Binder contains 10 of our professional catalogs which are sure to sell your project. Each product catalog contains numerous color samples of each finish. The binders are effective tools for architectural libraries.

Architectural Binders
Firenzecolor™ Architectural Binder Vol 1 & 2
Firenzecolor™ Affiliate Program
Become a Firenzecolor™ Affiliate

 

Dealers and Distributors Wanted, Let OUR brand grow YOUR business!

Firenzecolor™ Dealers Wanted

Firenzecolor™ is the USA premier supplier of fine imported sustainable coatings. Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime/Cement mixtures, as well as microcements. Our Premium Italian manufacturer partners include Novacolor SRL which to date is our most important partner, bringing to you the hottest products available in the decorative finishing world.

Firenzecolor™ Showrooms are open by appointment & our warehouses are open to supply you building materials via shipping and curb side delivery. Call us to arrange a visit or place your order here and call us at (877)- FIRENZE for help if you encounter any difficulty with our online store.

weekly featured products

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$900.00
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This product has multiple variants. The options may be chosen on the product page
$900.00
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This product has multiple variants. The options may be chosen on the product page

Designer Marketing

Architectural Binders

$220.00$395.00
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This product has multiple variants. The options may be chosen on the product page

Venetian Plasters

CONCRETE by Novacolor

$25.00$325.00
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This product has multiple variants. The options may be chosen on the product page

Metallic Finish Plasters

Luce Silver

$80.00$240.00
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This product has multiple variants. The options may be chosen on the product page

Metallic Finish Plasters

Dune Opaco Silver/Gold

$75.00$320.00
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This product has multiple variants. The options may be chosen on the product page

Venetian Plasters

Archi+ Pietra Intonaco

$165.00$245.00
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This product has multiple variants. The options may be chosen on the product page

Venetian Plasters

Mirror

$26.00$355.00
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This product has multiple variants. The options may be chosen on the product page

Venetian Plasters

Florenzia

$26.00$355.00
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This product has multiple variants. The options may be chosen on the product page

Venetian Plasters

Archi+ Pietra

$165.00$245.00
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This product has multiple variants. The options may be chosen on the product page

Venetian Plasters

Archi+Big

$165.00$245.00
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This product has multiple variants. The options may be chosen on the product page

Venetian Plasters

Calcecruda Intonaco

$26.00$305.00
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Metallic Finish Plasters

Firenzecolor VP Milano™

$43.00$355.00
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$65.00$70.00

Best Selling Products

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$26.00$375.00
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Venetian Plasters

Marmorino KS

$26.00$350.00
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Primers & Sealers

Cera Plus Clear Interior Wax

$55.00$115.00
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This product has multiple variants. The options may be chosen on the product page
$32.00$195.00
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This product has multiple variants. The options may be chosen on the product page
$65.00$70.00
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This product has multiple variants. The options may be chosen on the product page
$58.00$65.00
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This product has multiple variants. The options may be chosen on the product page
$58.00$65.00

Primers & Sealers

Cera Silver Wax

$75.00

Browse our categories

One-On-One Consultations

Our Technical Service Team is here for you, whether you are developing a particular control sample or just honing your skills on a particular technique.

Firenzecolor™ Consultation

Eco-Sustainability:

Read more about our investment in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet

The Right Tool

Armand Paul Hoafat explains the principles behind Venetian application tools. Get marvelous wall finishes while applying Italian Plaster techniques. Learn how to use the right tool for the right job!

Firenzecolor - XTrowel Marmorino Tools
Firenzecolor™ - Color

Custom Coloration

We specialize in custom tinting. Liquid pigments are precisely matched to industry colors and measured by volume to match colors for your design.

Dealership Opportunities

Firenzecolor™ distributes to all of North America. Inquire about your business potential.

Dealership Opportunities