Special Sale!

SPECIAL SALE! 30% OFF FLORENZIA - Firenzecolor
 
 

🎉 SPECIAL SALE! 🎉
30% OFF FLORENZIA

Introducing Florenzia, the pinnacle of interior luxury. Imagine a world of exquisite design possibilities at your fingertips. Florenzia is not just a mineral plaster; it’s a masterpiece in the making. If you love Glassello Fino you love Florenzia.

Crafted from pure slaked lime-air putty, handpicked inerts, precise rheological modifiers, and a touch of organic finesse (less than 4%), Florenzia transforms your interior dreams into reality. With its touch, you can conjure high-gloss decorations in enchanting, vibrant tones that breathe life into any space.

Our inspiration? The architectural legends of yesteryears, from the timeless Vitruvio to the modern marvel Carlo Scarpa. Florenzia effortlessly bridges the gap between heritage and contemporary design, allowing you to infuse your spaces with the grandeur of historical structures.

But here’s the real allure: Florenzia combines the wisdom of ancient civilizations like the Romans and Phoenicians, who revered slaked lime as a secret to stunning structures, with cutting-edge modern technology. The result? A top-tier, high-performance masterpiece that elevates your design vision to unparalleled heights. Florenzia is not just a product; it’s your passport to a world of breathtaking interior artistry.

Shop Now!

While supplies last. Valid for purchases of 5kg (1 gallon) and above. Promotion ends on October 6, 2023.

Special Event!

End of Summer Giveaway Alert!

Firenzecolor®, End of Summer Giveaway Alert!

Dear Venetian plaster enthusiasts,

As a token of our appreciation for your loyalty, we are excited to announce a special giveaway with not just one, but three incredible prizes from Firenzecolor’s limited collectible items.

1st Prize: Platinum Collection ($489)


2nd Prize: Gold Collection ($399)


3rd Prize: Silver Collection ($365)


Don’t miss your chance to win these fantastic prizes! Don’t wait!

TAP HERE TO WIN!
 
 

Application process for our Firenzecolor® Metallic Line, Swahili (Silver & Gold)

Swahili is a decorative coating for interiors made of metallic charges and selected quartz aggregates that produce high end visual effects and create a unique game of light and shades. Swahili allows for innovative chromatic and tactile effects that make the environment extremely comfortable and in line with the most cutting-edge trends in interior decoration. Swahili is an easy-to-apply product and allows both the professional and the private decorator to easily achieve high quality effects.

Swahili (Silver & Gold)

Firenzecolor® Capsule Collection & Metallo Fuso

Metallo Fuso Designer Collection

Metallo Fuso, by Novacolor™, is one of the most luxurious finishes we have available.  The epoxy-resin coating and its liquid metal medium make for a very high end presentation.  The Metallo Fuso Designer Collection shows off 9 different samples in an attractive black cigar style box.

Capsule Collection

An ideal marketing choice for you to present your clients, our capsule collection contains a wide variety of coating currently made available through our Italian vendor Firenzecolor®.  In total, 84 finishes can be found throughout this hardcover catalog.  The front page has a snap closure and the entire catalog has a handle for easy transport.

Metallo Fuso Designer Box

Metallo Fuso, by Novacolor®, is one of the most luxurious finishes we have available.  The epoxy-resin coating and its liquid metal medium make for a very high end presentation.  The White Box Collection shows off all four of the Metallo colors available, plus two combination finishes, in sample tile form.  It comes complete with a designer booklet insert.

Upcoming Seminars

Educational Workshops

The New Classic Workshop

$695.00

THE NEW CLASSIC WORKSHOP

The New Classic Workshop - Book Now

  • July 11th, 2023 – New York, NY SOLD OUT
  • August 1st, 2023 –Miami, FL  SOLD OUT
  • October 17th, 2023 – Miami, FL

Registration Cut-Off date: 7 days prior to each event. More dates coming soon.

Firenzecolor™ is passionate about the art of decorative finishes and we enjoy the training process. If you are interested in learning how to use our wide variety of products, this class is a great introduction to the Firenzecolor™ product line.

Special Offer

Firenzecolor™ Surplus product at a special price!
Firenzecolor™ Special Offer
Check It Out!

Firenzecolor™ Events

Firenzecolor™ Let's Get Bold Event for Applicators

DISCOVERING WALL2FLOOR AND NOVACOLOR FINISHES THAT ENHANCE THE CONTEMPORARY HERITAGE

Firenzecolor™ Let's Get Bold Event for Applicators

A heritage is the legacy of the past that bears witness to a cultural identity considered essential for the protection of what will come tomorrow.

For this reason, it is extremely important to promote awareness of the heritage that concerns us closely. 

Technology and the environment are the promoters of this mission of which Firenzecolor and Novacolor Italia are spokespersons: “Let’s Go Bold” is the event designed to enhance the Novacolor products that contribute to developing and preserving the contemporary heritage that surrounds us.

The absolute protagonist of this event will be Wall2Floor, the microcement system that symbolizes the state of the art in terms of innovation for continuous systems for horizontal and vertical surfaces. In fact, the multilayer mineral coating achieves seamless, monolithic continuous finishes capable of satisfying aesthetic and functional needs. Wall2Floor translates with modern and traditional architectures, offering solutions in line with the most demanding projects.

The focus will then go on the Archi+ Argilla and CalceCruda mineral plasters. We will also discuss metallic effects such as Metallo_Fuso liquid metal finish as well as the concrete effects of Archi+ Concrete.

Firenzecolor™ Let's Get Bold Event for Architects

LEARN, SHARE AND EXPERIMENT IN A FULL IMMERSION OF NOVACOLOR CRAFTSMANSHIP

Firenzecolor™ Let's Get Bold Event for Architects

There is no theory without practice and there is no practice without theory. But what would happen if these two stages of learning were amalgamated into an appointment in which fun was the master?

The experience and knowledge of Novacolor master applicators is about to take to the field in a day dedicated to decoration. Artisans and color fans will be able to meet and put into practice their creativity and skills!

Novacolor products will act as muse during the live performances, with a particular focus on:

  • Wall2Floor, the microcement continuous coating system for floors and walls
  • Archi + Argilla and CalceCruda, clay and lime-based mineral plasters
  • Metallo_Fuso, decorative coating for interiors based on metallic powders
  • Archi+ Concrete, a wide range of concrete effect plasters, coatings and paints.

LET’S GO BOLD

Special Guest & Master Instructor Luca Donati

LESSON + DEMO

Novacolor - Luca Donati

Featured Applicator

Gurchie Designs

As an artist, decorative painter and sculptor, it has been my privilege to collaborate with accomplished designers, contractors and clients for over 40 years. Part art and part skill, the mixing, combining and layering of media creates an endless repertoire of finishes. The classic finishes are wood graining, marbling, gilding, wall glazing and antiquing. Since each project is both an expression of the designer’s intent as well as a unique work of art, these techniques turn these visions into reality.  As important as these skills are, it is the ability of problem solving — which can save a client tens of thousands of dollars and enormous amounts of time — makes a space seem as though nothing was painted at all while solving the problem. This ability to “fool the eye” is actually a vital part of this time honored craft. The diverse body of projects speaks not only to the uniqueness of each situation, but to the importance that this type of work has to the design trade.

Firenzecolor™ BUY MORE, SAVE MORE

Welcome to Firenzecolor™

Welcome to Firenzecolor™

Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime and Cement mixtures, as well as Micro-cements. We have decades long relationships with Premium Italian manufacturers including Novacolor SRL which to date is our most important partner in bringing you the hottest products available in the decorative finishing world.

We have also invested in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet. At Firenzecolor™ we are passionate about the creative process, and specialize in making sure our clients achieve consistent success.

The success of the  Firenzecolor™ brand is underscored by the fact that our products are being used in some of the most prestigious zip codes in the country. 

Architectural Binder Vol 1 – Brera Collection & Architectural Binder Vol 2 – Tortona Collection. Each Architectural Binder contains 10 of our professional catalogs which are sure to sell your project. Each product catalog contains numerous color samples of each finish. The binders are effective tools for architectural libraries.

Architectural Binders
Firenzecolor™ Architectural Binder Vol 1 & 2
Firenzecolor™ Affiliate Program
Become a Firenzecolor™ Affiliate

Excellent work by @billd_it. #venetianplasterwalls #firenzecolornyc #firenzecolor ...

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Introducing Florenzia, where interior luxury meets artistry. ✨ Unleash your design dreams with the pinnacle of craftsmanship. If you adore Glassello Fino, you`ll fall in love with Florenzia.

Crafted from pure slaked lime-air putty, handpicked inerts, and precise modifiers, Florenzia brings your interior visions to life with high-gloss elegance in vibrant hues. 🏡💫

Inspired by architectural legends, Florenzia marries heritage and modern design, infusing your spaces with the grandeur of historical structures. 🏛️🌟

Ancient wisdom meets cutting-edge technology in Florenzia, delivering a high-performance masterpiece that elevates your design vision. It`s not just a product; it`s your gateway to breathtaking interior artistry. 🎨

Hurry, this special sale won`t last! 🕒✨

Buy online at https://firenzecolor.com/product/florenzia/ #Florenzia #FlorenziaSale #grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #vibrantfinishes #firenzecolor #novacolorsrl #novacoloritalia #metallics #venetianplastershop #venetianplaster #venetianplasterer #grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #vibrantfinishes #firenzecolor #novacolorsrl #novacoloritalia #metallics #venetianplastershop #venetianplaster #venetianplasterer #InteriorLuxury #DesignInspiration #specialoffer
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GianCarlo Sagasti visiting @firenzecolor showroom in Miami to demonstrate 2 tone Venetian Plaster using FLORENZIA, our New Grassello which is versatile. Can be used traditionally or to create beautiful art pieces. #firenzecolor #exoticwallfinishes #venetianplasters #venetianplastershop #interiorarchitect ...

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Applicator: Kathleen Gurchie. Product: KS, VP M Stone and Antiche Patine~Fase Silossanica (column). Location: Manhattan, NYC. Supplier: Firenzecolor NYC, 37-24 24th Street Suite 215, Long Island City NY 11101. Contractor: HLP Contracting. Photos: Luis Peres of HLP Contracting. Check out our Featured applicator Kathleen Gurchie of Gurchie Designs @artikit
Visit: http://firenzecolor.com/applicators
...

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Applicator: Kathleen Gurchie. Product: Marmorino KS and Era a Pennello. Location: Manhattan, NYC . Supplier: Firenzecolor NYC, 37-24 24th Street Suite 215, Long Island City NY 11101.Contractor: HLP Contracting. Photos: Luis Peres of HLP Contracting. Check out our Featured applicator Kathleen Gurchie of Gurchie Designs @artikit
Visit: http://firenzecolor.com/applicators
...

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Applicator: Kathleen Gurchie. Product: Marmorino KS and Era a Pennello. Location: Manhattan, NYC. Supplier: Firenzecolor NYC, 37-24 24th Street Suite 215, Long Island City NY 11101. Contractor: HLP Contracting. Photos: Luis Peres of HLP Contracting. Check out our Featured applicator Kathleen Gurchie of Gurchie Designs @artikit
Visit: http://firenzecolor.com/applicators
...

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Applicator: Kathleen Gurchie. Product: Swahili. Location: West Hills, Long Island. Supplier: Firenzecolor NYC, 37-24 24th Street Suite 215, Long Island City NY 11101. Interior Design: Vintage Interior design. Check out our Featured applicator Kathleen Gurchie of Gurchie Designs @artikit
Visit: http://firenzecolor.com/applicators
...

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@rings_end is a Connecticut based Lumber and building retailer serving Conn., Rhode Island and Westchester County, New York. Since 1902. Contact them for Firenzecolor and Novacolor products. #novacoloritalia🇮🇹 #firenzecolor #marmorinotools #grassello #marmorinoks #wall2floor ...

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Jessica and Kay have spoken about the benefits of the MetalloFuso Designer Collection and the MetalloFuso Smart Box. Both are available online at Firenzecolor.com
#DecorativeCoatings #DecorativePainting #DIYTraining #ApplicatorTraining #ProfessionalDevelopment #InteriorDesign #HomeImprovement #DecorativeFinishes #DecorInspiration #DesignInspiration #CreativeSkills #InteriorDecorating #HomeRenovation #PaintingTechniques #limeplaster #MetallicFinishes #Microcement #firenzecolor #novacoloritalia🇮🇹 #SkillsWorkshop #VenetianPlaster #VenetianFinishes #FirenzecolorProducts #FirenzecolorEvent #NovacolorProducts #NovacolorEvent #ItalianPlaster #LuxuryFinishes #marmorinoks #marmorinotools
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Bianko Pro Lite Trowel is 58% lighter than a standard Bianko trowel. Perfect for ceilings and to reduce shoulder fatigue. Special stainless steel is electroplated with Chrome using a patented proprietary process. Available in Trapazoid and Burnishing which are in stock. Accepting Pre-Orders on Pro Lite. #trowelfinish #firenzecolor #trowels #handtools ...

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Firenzecolor Bianko Trowels are made with a special patented process which puts a chrome plating on the stainless steel blade. It is leaves no black marks, makes you work faster, and the blade is easier to clean. These are blades even a Samurai would be proud of. Available online at www.firenzecolor.com or call our office #samuraiblades #trowelfinish #trowels #firenzecolor #firenzecolornyc ...

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🎨 Join us for an immersive Decorative Coatings Training event with Firenzecolor and Novacolor Products! 🖌️✨

📅 Dates: July 13-14, 2023 📍 Location: Rings End – Stratford, Connecticut Training Center

🔹 Firenzecolor and Novacolor proudly present: Decorative Coatings Training with Firenzecolor and Novacolor Products

In partnership with Ring`s End @rings_end

🔸 Are you an Applicator or a DIY enthusiast looking to enhance your skills in Decorative Coatings? Look no further! This free event offers detailed demonstrations by Professional Applicators, showcasing the best practices for applying Decorative Coatings. Don`t miss out on this valuable opportunity to learn and network with experts in the field.

🌟 Highlights of the Event: 🔸 In-depth demonstrations on Primer, Sealers, Waxes, Metallics, Lime Plasters, Lime/Clay Plasters, Lime Paint, Microcement Application, and Liquid Metal Application. 🔸 Explore a range of stunning products including Dune, Swahili, Animamundi, Archi+Concrete, Marmorino KS, Grasello Fino, VP Milano, Archi+Tadelakt, Wall2Floor System, Topcoats for Wall2Floor System, and Metallo Fuso.

🔔 Limited seats available, so make sure to secure your spot by registering today! Attendance is free, but confirmation is required. Simply visit the link in our bio or click here to register: visit: https://firenzecolor.com/events/

📝 Tag a friend who would love to attend this event and expand their decorative coating skills! See you there! 🎉✨ #DecorativeCoatings #DecorativePainting #DIYTraining #ApplicatorTraining #ProfessionalDevelopment #InteriorDesign #HomeImprovement #DecorativeFinishes #DecorInspiration #DesignInspiration #CreativeSkills #InteriorDecorating #HomeRenovation #PaintingTechniques #limeplaster #MetallicFinishes #Microcement #firenzecolor #novacoloritalia🇮🇹 #EventRegistration #SkillsWorkshop #VenetianPlaster #VenetianFinishes #FirenzecolorProducts #FirenzecolorEvent #NovacolorProducts #NovacolorEvent #ItalianPlaster #LuxuryFinishes #artisancraftsmanship
...

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Dealers and Distributors Wanted, Let OUR brand grow YOUR business!

Firenzecolor™ Dealers Wanted

Firenzecolor™ is the USA premier supplier of fine imported sustainable coatings. Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime/Cement mixtures, as well as microcements. Our Premium Italian manufacturer partners include Novacolor SRL which to date is our most important partner, bringing to you the hottest products available in the decorative finishing world.

Firenzecolor™ Showrooms are open by appointment & our warehouses are open to supply you building materials via shipping and curb side delivery. Call us to arrange a visit or place your order here and call us at (877)- FIRENZE for help if you encounter any difficulty with our online store.

weekly featured products

Designer Marketing

Architectural Binders

$220.00$395.00

Venetian Plasters

CONCRETE by Novacolor

$25.00$325.00

Metallic Finish Plasters

Luce Silver

$80.00$240.00

Metallic Finish Plasters

Dune Opaco Silver/Gold

$75.00$320.00

Venetian Plasters

Archi+ Pietra Intonaco

$165.00$245.00

Venetian Plasters

Mirror

$26.00$355.00

Venetian Plasters

Florenzia

$26.00$355.00

Venetian Plasters

Archi+ Pietra

$165.00$245.00

Venetian Plasters

Archi+Big

$165.00$245.00

Venetian Plasters

Calcecruda Intonaco

$26.00$305.00

Metallic Finish Plasters

Firenzecolor VP Milano™

$43.00$355.00

Best Selling Products

Venetian Plasters

Marmorino KS

$26.00$350.00
$26.00$375.00

Primers & Sealers

Cera Plus Clear Interior Wax

$55.00$115.00
$32.00$195.00

Primers & Sealers

Cera Silver Wax

$75.00

Browse our categories

One-On-One Consultations

Our Technical Service Team is here for you, whether you are developing a particular control sample or just honing your skills on a particular technique.

Firenzecolor™ Consultation

Eco-Sustainability:

Read more about our investment in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet

The Right Tool

Armand Paul Hoafat explains the principles behind Venetian application tools. Get marvelous wall finishes while applying Italian Plaster techniques. Learn how to use the right tool for the right job!

Firenzecolor - XTrowel Marmorino Tools
Firenzecolor™ - Color

Custom Coloration

We specialize in custom tinting. Liquid pigments are precisely matched to industry colors and measured by volume to match colors for your design.

Dealership Opportunities

Firenzecolor™ distributes to all of North America. Inquire about your business potential.

Dealership Opportunities