Upcoming Seminars
Educational Workshops
$695.00
THE NEW CLASSIC WORKSHOP
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June 28th, 2022 – Miami, FL– SOLD OUT -
August 23rd, 2022 – Miami, FL
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September 27th, 2022 – New York, NY
Registration Cut-Off date: 7 days prior each event. More dates coming soon.
Firenzecolor™ is passionate about the art of decorative finishes and we enjoy the training process. If you are interested in learning how to use our wide variety of products, this class is a great introduction to the Firenzecolor™ product line.
Welcome to Firenzecolor™
Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime and Cement mixtures, as well as Micro-cements. We have decades long relationships with Premium Italian manufacturers including Novacolor SRL which to date is our most important partner in bringing you the hottest products available in the decorative finishing world.
We have also invested in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet. At Firenzecolor™ we are passionate about the creative process, and specialize in making sure our clients achieve consistent success.
The success of the Firenzecolor™ brand is underscored by the fact that our products are being used in some of the most prestigious zip codes in the country.
Archi+Argilla is a product made with lime and clay. You can build it up and it will no crack or fracture. Our friend @lucadonati76 demonstrating it. #firenzecolor #novacolorsrl #marmorinoks #marmorinotools #venetianplastershop #exoticwallfinishes #grassello #fauxfinishing #stuccoveneziano
Board-formed concrete looks and feels authentic by using Marmorino KS or ArchiConcrete from @firenzecolor. Marmorino KS comes as 'wet' mixture and ArchiConcrete is powdered and needs water added. If you notice the wood grain on the close-up, that is achieved by using our graining tool as you apply the material. All materials are available on our online store. #firenzecolor #novacolorsrl #marmorinoks #marmorinotools #venetianplastershop #exoticwallfinishes #grassello
Beautiful modern staircase with Black Grassello wall by @exoticwallfinishes and GianCarlo Sagasti. #firenzecolor #novacolorsrl #marmorinoks #marmorinotools #venetianplastershop #exoticwallfinishes #grassello
Highlights from Milano Design week at Novacolor Brera and Salone del Mobile 2022 last month. A great week shared with some of the finest artisans in the world appreciating the latest and highest quality the design world has to offer.
#salonedelmobile #novacolorambassador2022 #firenzecolor #venetianplaster #novacolor #novacoloritalia #salonedelmobile2022 #italianplaster #decorativeplaster #design #designweek #marmorino #marmorinoks
Elliott teaching a Seminar in Spanish. Bienvenidos a Miami!
Elliott also had to communicate in Portuguese for this class. Must be nice to be him.
Firenzecolor.com Great Deals! Buy More, Save More, Up to 25% Discount! #grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #vibrantfinishes
Grassello Fino + is a high quality Venetian Plasters with which you can achieve a smooth polished finish on walls and ceilings. It resists peeling when burnishing. Easy to order online or feel free to call us at (877) 347-3693. Offer does not include tint. https://firenzecolor.com/product/grassello-fino-vp-high-gloss/ #grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #vibrantfinishes
High Quality Grassello Fino + is on sale now. California residents getting "free shipping" until June 20th. Tinted product is extra cost. Simply call our knowledge and friendly customer service advisors at 877.347.3693 from 8am to 4:30 EASTERN STANDARD TIME. Grassello Fino + is a high quality Venetian Plaster that allows you to achieve a smooth polished finish on walls and ceilings. It resists peeling when burnishing. Feel free to call us at (877) 347-3693. Offer does not include tint. https://firenzecolor.com/product/grassello-fino-vp-high-gloss/ #grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #firenzcolor #grassello #exoticwallfinishes
Firenzecolor has a New Classic Workshop This coming Tuesday June 14th at our Queens, NYC location. We hope that you can join us! Register online at:
www.firenzecolor.com/education/ You can also reserve a spot by calling us at 718.361.7734 #firenzecolornewyork #firenzecolormiami #venetianplaster #grassellofino #marmorinoks #exoticwallfinishes #venetianplaster #novacoloritalia #artsandcrafts #educationalresources #alphaworkshops #firenzecolor #commerce #lusterstone
"Chip" the King Charles Cavalier, is so grateful his owner put Wall2Floor on this ugly old tile floor. Just look at the "before and after". The Wall2Floor micro cement floor is such an amazing improvement! The Wall2Floor system covered over the disgusting old floor, and it was such an easy process. #firenzecolor #novacolorsrl #marmorinoks #marmorinotools #venetianplastershop #exoticwallfinishes #grassello #Wall2floor #interiordesigninspiration #flooring #novacoloritalia🇮🇹
Florenzia is a high quality Grassello that is almost identical to Firenzecolor Grassello Fino.
The recipe is just a little more "buttery" or "softer" in feel to the applicator which makes it feel "easier" to apply.
It is also slightly more translucent allowing the applicator to blend colors easier if you desire a marble like finish. Elliott gives it ⭐️⭐️⭐️⭐️⭐️. We think you will 💕 it.
Technically You achieve the same result which is a polished Grassello. Novacolor has been working on a recipe for a a great Grassello. So far it's getting great reviews. Thanks to @lucadonati76 for sharing his expertise and thanks to Erik @fauxdesignworks for the great question in the previous post. #grassellofino #marmorinoks #marmorinotools #thefauxcollective #eraveneziana #venetianplasterer #vibrantfinishes #firenzecolor #novacolorsrl #novacoloritalia #metallics
Florenzia is a High quality Grassello Fino made in Italy by Novacolor. It has superior qualities of translucency which many artisans appreciate. Florenzia is composed of pure air drying slaked lime. The results are high end polished walls with soft yet vibrant tones. Order yours from Firenzecolor online store. We thank @alexander_efimov_studio for the photo. #novacoloritalia #firenzecolor #wall2floor #marmorinotools #venetianplastershop #Grassello #wall2floor #grassellofino #beautifulwalls
Amazing Grassello Fino staircase by @exoticwallfinishes. Impressive project in Pinecrest, FL by Gian Sagasti. #grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #vibrantfinishes #firenzecolor #novacolorsrl #novacoloritalia #metallics
Metallo Fuso applied by @vibrantwallfinishes They are Located in Southern California. They have Novacolor and Firenzecolor product in stock and supplying applicators and tinting also. Visit their showroom by appointment. #grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #vibrantfinishes #firenzecolor #novacolorsrl #novacoloritalia #metallics
Dune Metallic is a ‘MicroPlaster’ that is “fun” to work with. Compared to traditional plasters, it is light weight, and you see the beautiful result immediately as you work the material. You can work it with a brush or roller, but it's best to finish Dune off with a high quality flexible trowel which leaves it with no roller or brush marks. These two applicators used two colors blending the Dune product “wet on wet”, and then laying it flat with their favorite trowel. The pearlescent glow was very obvious but elegant. By the way, it's called Dune because it reminds you of the shimmering sand of the great Deserts as the light of the sun dances on them. Why not try it on your next project. Purchase it on Firenzecolor.com Also please view the video of Dune at the online store. #Dune #lusterstone #venetianplasterwalls #marmorinotools #grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #firenzecolor #novacolorsrl #novacoloritalia #metallics
Dune is an amazing metallic micro plaster. Here it is being applied by blending an Aqua and a Blueish color at the same time. Very simple application. You can roll the product on and at the same time working it with a stainless steel trowel. In this application It is being applied in a vertical fashion by using a trowels flat surface to create a subtle shimmering texture. On the darker wall you notice Dune was applied with more of a circular fashion, again using the flat surface of the trowel. Application technique includes a first coat of Novalux Primer tinted to the color of the Dune. For a great finish apply the Primer with a trowel to avoid any "orange peal" effect that is created by a roller. Available in endless colors using a gold or silver base. Check the product out at www.firenzecolor.com online store #Dune #lusterstone #venetianplasterwalls #marmorinotools #grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #firenzecolor #novacolorsrl #novacoloritalia #metallics
Athena is an amazing primer, part of the Wall2Floor system by Novacolor. It can be applied over ceramic tile or even glass. This saves time and expense with demolition. This building built circa 1926 in Mason County, West Virginia is getting a complete remodel using Novacolor and Firenzecolor products. #exoticwallfinishes #grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #vibrantfinishes #firenzecolor #novacolorsrl #novacoloritalia #metallics
Ruston Metal topcoat Marmur Fine Basecoat to duplicate a sample. Firenzecolor can help you produce just the right sample ready for your customers next project. Email: info@firenzecolor.com
website: www.firenzecolor.com #grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #vibrantfinishes #firenzecolor #novacolorsrl #novacoloritalia #metallics #cortensteel
Luca Donati is the Technical Consultant for Novacolor. In this clip he introduces an exciting new product, ARCHI+Argilla. Clay/ lime hybrid allows your to build it up without cracking. We love it! We hope you enjoy the video. Please feel free to leave your comments. We appreciated Luca visiting from Italy to introduce this product and hope it's fits in with some of your project needs. www.firenzecolor.com #exoticwallfinishes #grassellofino #marmorinoks #marmorinotools #thefauxcollective #eraveneziana #firenzecolornyc #vibrantfinishes #firenzecolor #novacolorsrl #novacoloritalia #metallics #venetianplaster #venetianplasterer #venetianplasterwalls
Luca Donati explains how to blend two products such as Ironic and Zeus Silver. He says "it's Da Bomb"! For the complete video showing all the steps, email us at info@firenzecolor.com and ask for "Da Bomb"!
website: www.firenzecolor.com #exoticwallfinishes grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #vibrantfinishes #firenzecolor #novacolorsrl #novacoloritalia #metallics
Firenzecolor™ is the USA premier supplier of fine imported sustainable coatings. Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime/Cement mixtures, as well as microcements. Our Premium Italian manufacturer partners include Novacolor SRL which to date is our most important partner, bringing to you the hottest products available in the decorative finishing world.
Firenzecolor™ Showrooms are open by appointment & our warehouses are open to supply you building materials via shipping and curb side delivery. Call us to arrange a visit or place your order here and call us at (877)- FIRENZE for help if you encounter any difficulty with our online store.
weekly featured products
Starter and Advanced Kits
$220.00 – $395.00
Venetian Plasters
$24.25 – $325.00
Metallic Finish Plasters
$80.00 – $240.00
Metallic Finish Plasters
$75.00 – $320.00
Venetian Plasters
$165.00 – $225.00
Venetian Plasters
$26.00 – $355.00
Venetian Plasters
$26.00 – $355.00
Venetian Plasters
$165.00 – $225.00
Venetian Plasters
$165.00 – $225.00
Venetian Plasters
$25.00 – $290.00
Venetian Plasters
$24.00 – $305.00
Metallic Finish Plasters
$40.00 – $325.00
Application Tools
$65.00 – $70.00
Venetian Plasters
$26.00 – $305.00
Best Selling Products
Venetian Plasters
$24.00 – $305.00
Venetian Plasters
$25.00 – $340.00
Venetian Plasters
$26.00 – $365.00
Application Tools
$65.00 – $70.00
Primers & Sealers
$48.00 – $95.00
Application Tools
$58.00 – $65.00
Primers & Sealers
$30.00 – $190.00
Application Tools
$58.00 – $65.00
Browse our categories
One-On-One Consultations
Our Technical Service Team is here for you, whether you are developing a particular control sample or just honing your skills on a particular technique.
Eco-Sustainability:
Read more about our investment in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet
The Right Tool
Armand Paul Hoafat explains the principles behind Venetian application tools. Get marvelous wall finishes while applying Italian Plaster techniques. Learn how to use the right tool for the right job!
Custom Coloration
We specialize in custom tinting. Liquid pigments are precisely matched to industry colors and measured by volume to match colors for your design.
Dealership Opportunities
Firenzecolor™ distributes to all of North America. Inquire about your business potential.
