Special Sale!
🎉 SPECIAL SALE! 🎉
30% OFF FLORENZIA
Introducing Florenzia, the pinnacle of interior luxury. Imagine a world of exquisite design possibilities at your fingertips. Florenzia is not just a mineral plaster; it’s a masterpiece in the making. If you love Glassello Fino you love Florenzia.
Crafted from pure slaked lime-air putty, handpicked inerts, precise rheological modifiers, and a touch of organic finesse (less than 4%), Florenzia transforms your interior dreams into reality. With its touch, you can conjure high-gloss decorations in enchanting, vibrant tones that breathe life into any space.
Our inspiration? The architectural legends of yesteryears, from the timeless Vitruvio to the modern marvel Carlo Scarpa. Florenzia effortlessly bridges the gap between heritage and contemporary design, allowing you to infuse your spaces with the grandeur of historical structures.
But here’s the real allure: Florenzia combines the wisdom of ancient civilizations like the Romans and Phoenicians, who revered slaked lime as a secret to stunning structures, with cutting-edge modern technology. The result? A top-tier, high-performance masterpiece that elevates your design vision to unparalleled heights. Florenzia is not just a product; it’s your passport to a world of breathtaking interior artistry.
While supplies last. Valid for purchases of 5kg (1 gallon) and above. Promotion ends on October 6, 2023.
Special Event!
End of Summer Giveaway Alert!
Dear Venetian plaster enthusiasts,
As a token of our appreciation for your loyalty, we are excited to announce a special giveaway with not just one, but three incredible prizes from Firenzecolor’s limited collectible items.
1st Prize: Platinum Collection ($489)
2nd Prize: Gold Collection ($399)
- VP Milano Designer Box: $89
- Designer Collection of Metallo Fuso: $190
- Bianko Flex: $120
3rd Prize: Silver Collection ($365)
- Metallo Fuso Smart Box: $125
- Tattoo Edition Exotic Tools: $240
Don’t miss your chance to win these fantastic prizes! Don’t wait!
Application process for our Firenzecolor® Metallic Line, Swahili (Silver & Gold)
Swahili is a decorative coating for interiors made of metallic charges and selected quartz aggregates that produce high end visual effects and create a unique game of light and shades. Swahili allows for innovative chromatic and tactile effects that make the environment extremely comfortable and in line with the most cutting-edge trends in interior decoration. Swahili is an easy-to-apply product and allows both the professional and the private decorator to easily achieve high quality effects.
Swahili (Silver & Gold)Firenzecolor® Capsule Collection & Metallo Fuso
Designer Marketing
$190.00
Designer Marketing
$280.00
Designer Marketing
$125.00
Metallo Fuso Designer Collection
Metallo Fuso, by Novacolor™, is one of the most luxurious finishes we have available. The epoxy-resin coating and its liquid metal medium make for a very high end presentation. The Metallo Fuso Designer Collection shows off 9 different samples in an attractive black cigar style box.
Capsule Collection
An ideal marketing choice for you to present your clients, our capsule collection contains a wide variety of coating currently made available through our Italian vendor Firenzecolor®. In total, 84 finishes can be found throughout this hardcover catalog. The front page has a snap closure and the entire catalog has a handle for easy transport.
Metallo Fuso Designer Box
Metallo Fuso, by Novacolor®, is one of the most luxurious finishes we have available. The epoxy-resin coating and its liquid metal medium make for a very high end presentation. The White Box Collection shows off all four of the Metallo colors available, plus two combination finishes, in sample tile form. It comes complete with a designer booklet insert.
Upcoming Seminars
Educational Workshops
$695.00
THE NEW CLASSIC WORKSHOP
July 11th, 2023 – New York, NY– SOLD OUTAugust 1st, 2023 –Miami, FL– SOLD OUT- October 17th, 2023 – Miami, FL
Registration Cut-Off date: 7 days prior to each event. More dates coming soon.
Firenzecolor™ is passionate about the art of decorative finishes and we enjoy the training process. If you are interested in learning how to use our wide variety of products, this class is a great introduction to the Firenzecolor™ product line.
Educational Workshops
Educational Workshops
$695.00
Educational Workshops
$900.00
Special Offer
Firenzecolor™ Events
DISCOVERING WALL2FLOOR AND NOVACOLOR FINISHES THAT ENHANCE THE CONTEMPORARY HERITAGE
A heritage is the legacy of the past that bears witness to a cultural identity considered essential for the protection of what will come tomorrow.
For this reason, it is extremely important to promote awareness of the heritage that concerns us closely.
Technology and the environment are the promoters of this mission of which Firenzecolor and Novacolor Italia are spokespersons: “Let’s Go Bold” is the event designed to enhance the Novacolor products that contribute to developing and preserving the contemporary heritage that surrounds us.
The absolute protagonist of this event will be Wall2Floor, the microcement system that symbolizes the state of the art in terms of innovation for continuous systems for horizontal and vertical surfaces. In fact, the multilayer mineral coating achieves seamless, monolithic continuous finishes capable of satisfying aesthetic and functional needs. Wall2Floor translates with modern and traditional architectures, offering solutions in line with the most demanding projects.
The focus will then go on the Archi+ Argilla and CalceCruda mineral plasters. We will also discuss metallic effects such as Metallo_Fuso liquid metal finish as well as the concrete effects of Archi+ Concrete.
LEARN, SHARE AND EXPERIMENT IN A FULL IMMERSION OF NOVACOLOR CRAFTSMANSHIP
There is no theory without practice and there is no practice without theory. But what would happen if these two stages of learning were amalgamated into an appointment in which fun was the master?
The experience and knowledge of Novacolor master applicators is about to take to the field in a day dedicated to decoration. Artisans and color fans will be able to meet and put into practice their creativity and skills!
Novacolor products will act as muse during the live performances, with a particular focus on:
- Wall2Floor, the microcement continuous coating system for floors and walls
- Archi + Argilla and CalceCruda, clay and lime-based mineral plasters
- Metallo_Fuso, decorative coating for interiors based on metallic powders
- Archi+ Concrete, a wide range of concrete effect plasters, coatings and paints.
LET’S GO BOLD
Special Guest & Master Instructor Luca Donati
LESSON + DEMO
Featured Applicator
Gurchie Designs
As an artist, decorative painter and sculptor, it has been my privilege to collaborate with accomplished designers, contractors and clients for over 40 years. Part art and part skill, the mixing, combining and layering of media creates an endless repertoire of finishes. The classic finishes are wood graining, marbling, gilding, wall glazing and antiquing. Since each project is both an expression of the designer’s intent as well as a unique work of art, these techniques turn these visions into reality. As important as these skills are, it is the ability of problem solving — which can save a client tens of thousands of dollars and enormous amounts of time — makes a space seem as though nothing was painted at all while solving the problem. This ability to “fool the eye” is actually a vital part of this time honored craft. The diverse body of projects speaks not only to the uniqueness of each situation, but to the importance that this type of work has to the design trade.
Welcome to Firenzecolor™
Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime and Cement mixtures, as well as Micro-cements. We have decades long relationships with Premium Italian manufacturers including Novacolor SRL which to date is our most important partner in bringing you the hottest products available in the decorative finishing world.
We have also invested in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet. At Firenzecolor™ we are passionate about the creative process, and specialize in making sure our clients achieve consistent success.
The success of the Firenzecolor™ brand is underscored by the fact that our products are being used in some of the most prestigious zip codes in the country.
Architectural Binder Vol 1 – Brera Collection & Architectural Binder Vol 2 – Tortona Collection. Each Architectural Binder contains 10 of our professional catalogs which are sure to sell your project. Each product catalog contains numerous color samples of each finish. The binders are effective tools for architectural libraries.
🌟 Firenzecolor® Giveaway: FINAL CALL! Last Few Hours! 🌟
Dear Venetian Plaster Enthusiasts,
The moment we`ve all been waiting for is upon us! Our Exclusive Firenzecolor Giveaway is about to close its doors, and the excitement is reaching its peak. 😍🎉
But fear not, there are just a few precious hours left to participate and stand a chance to win one of THREE exquisite limited collectible items! 🎁🎨
If you haven`t joined the excitement yet, click the link in our official Giveaway Page right now: https://firenzecolor.com/giveaway and seize this final opportunity to become a part of Firenzecolor`s legacy. The clock is ticking, and we can`t wait to unveil the fortunate winners! 🏆✨
We are overwhelmed with gratitude for all of you who have been a part of our vibrant Venetian plaster community. Your unwavering passion and support have been our driving force, and we are truly honored to have you on this incredible journey. 🙏❤️
In these last hours, let`s make our presence felt! Tag your fellow enthusiasts who share your love for Venetian plaster and urge them to join the final rush. Every last-minute entry counts! 🙌
Remember, the winners will be revealed on 09.29.2023. Stay tuned for this thrilling moment! 🎉🥳
Until then, let your creative spirits soar as you continue to explore the world of Venetian plaster with Firenzecolor®. 🎨✨
#FirenzecolorGiveaway #LastChance #VenetianPlasterArtistry #GiveawayAlert #Firenzecolor #VenetianPlaster #NovaColorItalia #MarmorinoKS #MarmorinoTools #Grassello #DecorativeCoatings #DecorativePainting #HomeImprovement #InteriorDesign #DecorInspiration #countdowntowinners
🌟 Firenzecolor® Giveaway Ending Soon: 2 Days Left! Friday, September 22 🌟
Dear Venetian Plaster Enthusiasts,
The moment we`ve all been waiting for is almost here! Our Exclusive Firenzecolor Giveaway is coming to an end, and the anticipation is building up. 😍🎉
But don`t worry, there`s still time to enter and win one of THREE exquisite limited collectible items! 🎁🎨
If you haven`t participated yet, click the link in our official Giveaway Page: https://firenzecolor.com/giveaway and seize your chance to own a piece of Firenzecolor`s legacy. The clock is ticking, and we can`t wait to see who the fortunate winners will be! 🏆✨
We want to express our deepest gratitude to each and every one of you for being a part of our vibrant Venetian plaster community. Your passion and support fuel our creativity, and we are honored to have you on this journey. 🙏❤️
Let`s make these final days of the giveaway unforgettable! Tag your fellow enthusiasts who share your love for Venetian plaster and invite them to join the excitement. The more, the merrier! 🙌
Mark your calendars, as we`ll be announcing the winners on 09.29.2023. Stay tuned for this exciting moment! 🎉🥳
Until then, may your creative spirits soar as you explore the world of Venetian plaster with Firenzecolor®. 🎨✨
#FirenzecolorGiveaway #VenetianPlasterArtistry #GiveawayAlert #Firenzecolor #VenetianPlaster #NovaColorItalia #MarmorinoKS #MarmorinoTools #Grassello #DecorativeCoatings #DecorativePainting #HomeImprovement #InteriorDesign #DecorInspiration #countdowntowinners
Excellent work by @billd_it. #venetianplasterwalls #firenzecolornyc #firenzecolor
Introducing Florenzia, where interior luxury meets artistry. ✨ Unleash your design dreams with the pinnacle of craftsmanship. If you adore Glassello Fino, you`ll fall in love with Florenzia.
Crafted from pure slaked lime-air putty, handpicked inerts, and precise modifiers, Florenzia brings your interior visions to life with high-gloss elegance in vibrant hues. 🏡💫
Inspired by architectural legends, Florenzia marries heritage and modern design, infusing your spaces with the grandeur of historical structures. 🏛️🌟
Ancient wisdom meets cutting-edge technology in Florenzia, delivering a high-performance masterpiece that elevates your design vision. It`s not just a product; it`s your gateway to breathtaking interior artistry. 🎨
Hurry, this special sale won`t last! 🕒✨
Buy online at https://firenzecolor.com/product/florenzia/ #Florenzia #FlorenziaSale #grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #vibrantfinishes #firenzecolor #novacolorsrl #novacoloritalia #metallics #venetianplastershop #venetianplaster #venetianplasterer #grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #vibrantfinishes #firenzecolor #novacolorsrl #novacoloritalia #metallics #venetianplastershop #venetianplaster #venetianplasterer #InteriorLuxury #DesignInspiration #specialoffer
🎉 GIVEAWAY ALERT! 🎉
Hey, fabulous people! It`s time to add some color to your life with the Firenzecolor Giveaway! ✨
We are excited to announce this incredible opportunity for you to win some stunning prizes from Firenzecolor`s amazing collections. Check out what`s up for grabs:
🥇 1st Prize: Platinum Collection ($489)
🥈 2nd Prize: Gold Collection ($399)
🥉 3rd Prize: Silver Collection ($365)
Want to get your hands on these incredible prizes? Don`t forget to visit the giveaway page at 🔗 https://firenzecolor.com/giveaway/ to complete your entry!
Hurry, this giveaway won`t last forever! Get your entries in before September 22nd, enjoy and may the most colorful soul win! 🌟🎨
#FirenzecolorGiveaway #VenetianPlasterArtistry #CreativityUnleashed #Firenzecolor #VenetianPlaster #NovaColorItalia #MarmorinoKS #MarmorinoTools #Grassello #DecorativeCoatings #DecorativePainting #HomeImprovement #InteriorDesign #DecorInspiration #giveaway
GianCarlo Sagasti visiting @firenzecolor showroom in Miami to demonstrate 2 tone Venetian Plaster using FLORENZIA, our New Grassello which is versatile. Can be used traditionally or to create beautiful art pieces. #firenzecolor #exoticwallfinishes #venetianplasters #venetianplastershop #interiorarchitect
🌟 Exciting News for Venetian Plaster Enthusiasts! 🌟
Dear Venetian Plaster Enthusiasts,
We`re thrilled to share some exciting news with you! Your passion for exquisite Venetian plaster means the world to us, and we want to show our appreciation.
Introducing Firenzecolor`s Exclusive Giveaway - your chance to win one of THREE incredible limited collectible items! 🎁🎨
Participating is easy! Just click the link in our official Giveaway Page https://firenzecolor.com/giveaway to enter. Don`t miss this golden opportunity to elevate your Venetian plaster journey and own a piece of Firenzecolor`s legacy. 🏆✨
Thank you for being a part of our community and for your continued support. Let`s spread the word and make this giveaway unforgettable! Tag your fellow enthusiasts who share your passion for Venetian plaster. The more, the merrier! 🙌
Best wishes, and may your creativity blossom as you explore the world of Venetian plaster with Firenzecolor®. 🎨❤️
#FirenzecolorGiveaway #VenetianPlasterArtistry #CreativityUnleashed #Firenzecolor #VenetianPlaster #NovaColorItalia #MarmorinoKS #MarmorinoTools #Grassello #DecorativeCoatings #DecorativePainting #HomeImprovement #InteriorDesign #DecorInspiration #giveaway
Applicator: Kathleen Gurchie. Product: KS, VP M Stone and Antiche Patine~Fase Silossanica (column). Location: Manhattan, NYC. Supplier: Firenzecolor NYC, 37-24 24th Street Suite 215, Long Island City NY 11101. Contractor: HLP Contracting. Photos: Luis Peres of HLP Contracting. Check out our Featured applicator Kathleen Gurchie of Gurchie Designs @artikit
Visit: http://firenzecolor.com/applicators
Applicator: Kathleen Gurchie. Product: Marmorino KS and Era a Pennello. Location: Manhattan, NYC . Supplier: Firenzecolor NYC, 37-24 24th Street Suite 215, Long Island City NY 11101.Contractor: HLP Contracting. Photos: Luis Peres of HLP Contracting. Check out our Featured applicator Kathleen Gurchie of Gurchie Designs @artikit
Visit: http://firenzecolor.com/applicators
Applicator: Kathleen Gurchie. Product: Marmorino KS and Era a Pennello. Location: Manhattan, NYC. Supplier: Firenzecolor NYC, 37-24 24th Street Suite 215, Long Island City NY 11101. Contractor: HLP Contracting. Photos: Luis Peres of HLP Contracting. Check out our Featured applicator Kathleen Gurchie of Gurchie Designs @artikit
Visit: http://firenzecolor.com/applicators
Applicator: Kathleen Gurchie. Product: Swahili. Location: West Hills, Long Island. Supplier: Firenzecolor NYC, 37-24 24th Street Suite 215, Long Island City NY 11101. Interior Design: Vintage Interior design. Check out our Featured applicator Kathleen Gurchie of Gurchie Designs @artikit
Visit: http://firenzecolor.com/applicators
Firenzecolor® is thrilled to unveil a curated selection of high-quality trowels, exquisite Venetian plaster, and an array of faux finishing tools. Among our premier offerings, the illustrious Marmorino Tools take center stage, celebrated worldwide for their mastery in plasterwork. Our assemblage encompasses an assortment of finishing trowels, spatulas, specialized texture rollers, and an extensive array of tools. Every tool in Firenzecolor’s collection is meticulously imported from Italy and subjected to rigorous testing by foremost industry artisans. They are meticulously crafted to bolster diverse advanced plaster techniques.
Discover the pinnacle of tools for applying lavish Venetian plaster at firenzecolor.com: https://firenzecolor.com/shop/ Browse through our comprehensive selection within the Imported Marmorino Application Tools category. #grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #ArtisanalPlasterTools #venetianelegance
Check out our Featured applicator Yi Ping Boaro of @yipingboarodecorativepainting
Visit: http://firenzecolor.com/applicators
@rings_end is a Connecticut based Lumber and building retailer serving Conn., Rhode Island and Westchester County, New York. Since 1902. Contact them for Firenzecolor and Novacolor products. #novacoloritalia🇮🇹 #firenzecolor #marmorinotools #grassello #marmorinoks #wall2floor
Jessica and Kay have spoken about the benefits of the MetalloFuso Designer Collection and the MetalloFuso Smart Box. Both are available online at Firenzecolor.com
#DecorativeCoatings #DecorativePainting #DIYTraining #ApplicatorTraining #ProfessionalDevelopment #InteriorDesign #HomeImprovement #DecorativeFinishes #DecorInspiration #DesignInspiration #CreativeSkills #InteriorDecorating #HomeRenovation #PaintingTechniques #limeplaster #MetallicFinishes #Microcement #firenzecolor #novacoloritalia🇮🇹 #SkillsWorkshop #VenetianPlaster #VenetianFinishes #FirenzecolorProducts #FirenzecolorEvent #NovacolorProducts #NovacolorEvent #ItalianPlaster #LuxuryFinishes #marmorinoks #marmorinotools
Bianko Pro Lite Trowel is 58% lighter than a standard Bianko trowel. Perfect for ceilings and to reduce shoulder fatigue. Special stainless steel is electroplated with Chrome using a patented proprietary process. Available in Trapazoid and Burnishing which are in stock. Accepting Pre-Orders on Pro Lite. #trowelfinish #firenzecolor #trowels #handtools
Firenzecolor Bianko Trowels are made with a special patented process which puts a chrome plating on the stainless steel blade. It is leaves no black marks, makes you work faster, and the blade is easier to clean. These are blades even a Samurai would be proud of. Available online at www.firenzecolor.com or call our office #samuraiblades #trowelfinish #trowels #firenzecolor #firenzecolornyc
🎨 Join us for an immersive Decorative Coatings Training event with Firenzecolor and Novacolor Products! 🖌️✨
📅 Dates: July 13-14, 2023 📍 Location: Rings End – Stratford, Connecticut Training Center
🔹 Firenzecolor and Novacolor proudly present: Decorative Coatings Training with Firenzecolor and Novacolor Products
In partnership with Ring`s End @rings_end
🔸 Are you an Applicator or a DIY enthusiast looking to enhance your skills in Decorative Coatings? Look no further! This free event offers detailed demonstrations by Professional Applicators, showcasing the best practices for applying Decorative Coatings. Don`t miss out on this valuable opportunity to learn and network with experts in the field.
🌟 Highlights of the Event: 🔸 In-depth demonstrations on Primer, Sealers, Waxes, Metallics, Lime Plasters, Lime/Clay Plasters, Lime Paint, Microcement Application, and Liquid Metal Application. 🔸 Explore a range of stunning products including Dune, Swahili, Animamundi, Archi+Concrete, Marmorino KS, Grasello Fino, VP Milano, Archi+Tadelakt, Wall2Floor System, Topcoats for Wall2Floor System, and Metallo Fuso.
🔔 Limited seats available, so make sure to secure your spot by registering today! Attendance is free, but confirmation is required. Simply visit the link in our bio or click here to register: visit: https://firenzecolor.com/events/
📝 Tag a friend who would love to attend this event and expand their decorative coating skills! See you there! 🎉✨ #DecorativeCoatings #DecorativePainting #DIYTraining #ApplicatorTraining #ProfessionalDevelopment #InteriorDesign #HomeImprovement #DecorativeFinishes #DecorInspiration #DesignInspiration #CreativeSkills #InteriorDecorating #HomeRenovation #PaintingTechniques #limeplaster #MetallicFinishes #Microcement #firenzecolor #novacoloritalia🇮🇹 #EventRegistration #SkillsWorkshop #VenetianPlaster #VenetianFinishes #FirenzecolorProducts #FirenzecolorEvent #NovacolorProducts #NovacolorEvent #ItalianPlaster #LuxuryFinishes #artisancraftsmanship
Firenzecolor™ is the USA premier supplier of fine imported sustainable coatings. Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime/Cement mixtures, as well as microcements. Our Premium Italian manufacturer partners include Novacolor SRL which to date is our most important partner, bringing to you the hottest products available in the decorative finishing world.
Firenzecolor™ Showrooms are open by appointment & our warehouses are open to supply you building materials via shipping and curb side delivery. Call us to arrange a visit or place your order here and call us at (877)- FIRENZE for help if you encounter any difficulty with our online store.
weekly featured products
Educational Workshops
Educational Workshops
$900.00
Designer Marketing
$220.00 – $395.00
Venetian Plasters
$25.00 – $325.00
Metallic Finish Plasters
$80.00 – $240.00
Metallic Finish Plasters
$75.00 – $320.00
Venetian Plasters
$165.00 – $245.00
Venetian Plasters
$26.00 – $355.00
Venetian Plasters
$26.00 – $355.00
Venetian Plasters
$165.00 – $245.00
Venetian Plasters
$165.00 – $245.00
Venetian Plasters
$26.00 – $305.00
Metallic Finish Plasters
$43.00 – $355.00
Application Tools
$65.00 – $70.00
Best Selling Products
Venetian Plasters
$26.00 – $350.00
Venetian Plasters
$26.00 – $375.00
Primers & Sealers
$55.00 – $115.00
Primers & Sealers
$32.00 – $195.00
Application Tools
$65.00 – $70.00
Application Tools
$58.00 – $65.00
Application Tools
$58.00 – $65.00
Primers & Sealers
$75.00
Browse our categories
One-On-One Consultations
Our Technical Service Team is here for you, whether you are developing a particular control sample or just honing your skills on a particular technique.
Eco-Sustainability:
Read more about our investment in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet
The Right Tool
Armand Paul Hoafat explains the principles behind Venetian application tools. Get marvelous wall finishes while applying Italian Plaster techniques. Learn how to use the right tool for the right job!
Custom Coloration
We specialize in custom tinting. Liquid pigments are precisely matched to industry colors and measured by volume to match colors for your design.
Dealership Opportunities
Firenzecolor™ distributes to all of North America. Inquire about your business potential.
