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Firenzecolor™ Surplus product at a special price!
Firenzecolor™ Special Offer
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Upcoming Seminars

Educational Workshops

The New Classic Workshop

$695.00

THE NEW CLASSIC WORKSHOP

The New Classic Workshop - Book Now

  • November 22nd, 2022 – Miami, FL – SOLD OUT
  • January 13th, 2023 – Miami, FL
  • January 24th, 2023 – New York, NY

Registration Cut-Off date: 7 days prior each event. More dates coming soon.

Firenzecolor™ is passionate about the art of decorative finishes and we enjoy the training process. If you are interested in learning how to use our wide variety of products, this class is a great introduction to the Firenzecolor™ product line.

Firenzecolor™ Events

Firenzecolor™ Let's Get Bold Event for Applicators

DISCOVERING WALL2FLOOR AND NOVACOLOR FINISHES THAT ENHANCE THE CONTEMPORARY HERITAGE

Firenzecolor™ Let's Get Bold Event for Applicators

A heritage is the legacy of the past that bears witness to a cultural identity considered essential for the protection of what will come tomorrow.

For this reason, it is extremely important to promote awareness of the heritage that concerns us closely. 

Technology and the environment are the promoters of this mission of which Firenzecolor and Novacolor Italia are spokespersons: “Let’s Go Bold” is the event designed to enhance the Novacolor products that contribute to developing and preserving the contemporary heritage that surrounds us.

The absolute protagonist of this event will be Wall2Floor, the microcement system that symbolizes the state of the art in terms of innovation for continuous systems for horizontal and vertical surfaces. In fact, the multilayer mineral coating achieves seamless, monolithic continuous finishes capable of satisfying aesthetic and functional needs. Wall2Floor translates with modern and traditional architectures, offering solutions in line with the most demanding projects.

The focus will then go on the Archi+ Argilla and CalceCruda mineral plasters. We will also discuss metallic effects such as Metallo_Fuso liquid metal finish as well as the concrete effects of Archi+ Concrete.

Firenzecolor™ Let's Get Bold Event for Architects

LEARN, SHARE AND EXPERIMENT IN A FULL IMMERSION OF NOVACOLOR CRAFTSMANSHIP

Firenzecolor™ Let's Get Bold Event for Architects

There is no theory without practice and there is no practice without theory. But what would happen if these two stages of learning were amalgamated into an appointment in which fun was the master?

The experience and knowledge of Novacolor master applicators is about to take to the field in a day dedicated to decoration. Artisans and color fans will be able to meet and put into practice their creativity and skills!

Novacolor products will act as muse during the live performances, with a particular focus on:

  • Wall2Floor, the microcement continuous coating system for floors and walls
  • Archi + Argilla and CalceCruda, clay and lime-based mineral plasters
  • Metallo_Fuso, decorative coating for interiors based on metallic powders
  • Archi+ Concrete, a wide range of concrete effect plasters, coatings and paints.

LET’S GO BOLD

Special Guest & Master Instructor Luca Donati

LESSON + DEMO

Novacolor - Luca Donati

Featured Applicator

Chimenti Studios

Carrie Chimenti: “Located just outside of Milwaukee, Wisconsin, Chimenti Studios is owned and operated by Carrie Chimenti. As an artist and craftswoman, Carrie blends her artistic talent and creativity with an uncompromising work ethic to deliver one of a kind surfaces for her clients. Transform the interior surfaces of your home with Chimenti Studios. From the timeless elegance and lustrous sheen of Italian Plaster, to custom wall finishes in a range of colors and textures, as well as artistic murals, and hand stenciled surfaces far beyond the scope of wallpaper, Chimenti Studios will bring your walls to life.

Firenzecolor™ BUY MORE, SAVE MORE

Welcome to Firenzecolor™

Welcome to Firenzecolor™

Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime and Cement mixtures, as well as Micro-cements. We have decades long relationships with Premium Italian manufacturers including Novacolor SRL which to date is our most important partner in bringing you the hottest products available in the decorative finishing world.

We have also invested in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet. At Firenzecolor™ we are passionate about the creative process, and specialize in making sure our clients achieve consistent success.

The success of the  Firenzecolor™ brand is underscored by the fact that our products are being used in some of the most prestigious zip codes in the country. 

Architectural Binder Vol 1 – Brera Collection & Architectural Binder Vol 2 – Tortona Collection. Each Architectural Binder contains 10 of our professional catalogs which are sure to sell your project. Each product catalog contains numerous color samples of each finish. The binders are effective tools for architectural libraries.

Architectural Binders
Firenzecolor™ Architectural Binder Vol 1 & 2
Firenzecolor™ Affiliate Program
Become a Firenzecolor™ Affiliate

Check out our Featured applicator Carrie Chimenti of @ChimentiStudios
Visit: http://firenzecolor.com/applicators
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Offer extended until November 30th, 2022. On Sale Now! Firenzecolor Carrara Coarse Marmorino is very versatile as you can see from some photos from @exoticwallfinishes. In case you were wondering the Rhino plant on the wall is at the Plant Guy in Hollywood, Fl. The green Patina picks up the colors of the plants. The grain size in the Carrara Coarse gives it a very sophisticated look and feel. We will tint to any color. Now on sale!! Buy two get one free!! Tint fee extra. Buy online at https://firenzecolor.com/product/carrara-coarse/ #grassellofino #marmorinoks #marmorinotools #exoticwallfinishes #thefauxcollective #eraveneziana #firenzecolornyc #vibrantfinishes #firenzecolor #novacolorsrl #novacoloritalia #metallics #venetianplastershop #venetianplaster #venetianplasterer ...

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Applicator: Jhon Olaya. Product: Calce Cruda (wall) . Supplier: Firenzecolor NYC, 37-24 24th Street Suite 215, Long Island City NY 11101 @d_art_by_jhon #firenzecolor #novacolor #novacoloritalia🇮🇹 ...

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Check out our Featured applicator these next few weeks: Jhon Olaya of Jo.Homesolutions Corp @d_art_by_jhon ; Photo 1: Wall2Floor System; Photo 2: VP Suede; Photo 3: Wall2Floor system; Photo 4: Marmorino KS; Photo 5: Calce Cruda
Visit: http://firenzecolor.com/applicators
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This project was done by Katie Dubree using VP Suede with Soapstone. Katie is currently a featured artisan on firenzecolor.com visit https://firenzecolor.com/applicators/ for more. @katiedubreedesigns ...

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This project was done by Katie Dubree using Marmorino KS with Cera Wax. Katie is currently a featured artisan on firenzecolor.com visit https://firenzecolor.com/applicators/ for more. @katiedubreedesigns ...

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This project was done by Katie Dubree using Marmorino KS with Cera Wax. Katie is currently a featured artisan on firenzecolor.com visit https://firenzecolor.com/applicators/ for more. @katiedubreedesigns ...

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This project was done by Katie Dubree using Marmorino KS with Cera Wax. Katie is currently a featured artisan on firenzecolor.com visit https://firenzecolor.com/applicators/ for more. @katiedubreedesigns ...

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This project was done by Katie Dubree using Marmorino KS with Cera Wax. Katie is currently a featured artisan on firenzecolor.com visit https://firenzecolor.com/applicators/ for more. @katiedubreedesigns ...

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Check out our Featured Applicator of the week! Visit https://firenzecolor.com/applicators @katiedubreedesigns #firenzecolor #firenzecolornyc #firenzecolormiami #firenzecolornewyork #luxdecorativo ...

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Transform your space with WALL2FLOOR #firenzecolor #novacolorsrl #marmorinoks #marmorinotools #venetianplastershop #exoticwallfinishes #grassello #fauxfinishing #stuccoveneziano ...

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TEXTURES ARE COOL!
Beautiful textures at Salone Mobile 2022 Info@firenzecolor.com website: www.firenzecolor.com #grassellofino #marmorinoks #marmorinotools #thefauxcollective #eraveneziana #firenzecolornyc #vibrantfinishes #firenzecolor #novacolorsrl #novacoloritalia #metallics #cortensteel
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Elliott is comfortable giving workshops in Spanish as he is fluent in both English and Spanish. Growing up in Miami, it was easy to pick it up. Needless to say it serves him well at family gatherings with his Cuban in-laws. We also can give workshops In Portuguese. #grassellofino #marmorinoks #marmorinotools #thefauxcollective #eraveneziana #venetianplasterer #vibrantfinishes #firenzecolor #novacolorsrl #novacoloritalia #metallics #fauxfinishing #dıy ...

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Dealers and Distributors Wanted, Let OUR brand grow YOUR business!

Firenzecolor™ Dealers Wanted

Firenzecolor™ is the USA premier supplier of fine imported sustainable coatings. Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime/Cement mixtures, as well as microcements. Our Premium Italian manufacturer partners include Novacolor SRL which to date is our most important partner, bringing to you the hottest products available in the decorative finishing world.

Firenzecolor™ Showrooms are open by appointment & our warehouses are open to supply you building materials via shipping and curb side delivery. Call us to arrange a visit or place your order here and call us at (877)- FIRENZE for help if you encounter any difficulty with our online store.

weekly featured products

Designer Marketing

Architectural Binders

$220.00$395.00

Venetian Plasters

CONCRETE by Novacolor

$24.25$325.00

Metallic Finish Plasters

Luce Silver

$80.00$240.00

Metallic Finish Plasters

Dune Opaco Silver/Gold

$75.00$320.00

Venetian Plasters

Archi+ Pietra Intonaco

$165.00$225.00

Venetian Plasters

Mirror

$26.00$355.00

Venetian Plasters

Florenzia

$26.00$355.00

Venetian Plasters

Archi+ Pietra

$165.00$225.00

Venetian Plasters

Archi+Big

$165.00$225.00

Venetian Plasters

Calcecruda Intonaco

$25.00$290.00
$24.00$305.00

Metallic Finish Plasters

Firenzecolor VP Milano™

$40.00$325.00

Venetian Plasters

Carrara Coarse

$26.00$305.00

Best Selling Products

Browse our categories

One-On-One Consultations

Our Technical Service Team is here for you, whether you are developing a particular control sample or just honing your skills on a particular technique.

Firenzecolor™ Consultation

Eco-Sustainability:

Read more about our investment in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet

The Right Tool

Armand Paul Hoafat explains the principles behind Venetian application tools. Get marvelous wall finishes while applying Italian Plaster techniques. Learn how to use the right tool for the right job!

Firenzecolor - XTrowel Marmorino Tools
Firenzecolor™ - Color

Custom Coloration

We specialize in custom tinting. Liquid pigments are precisely matched to industry colors and measured by volume to match colors for your design.

Dealership Opportunities

Firenzecolor™ distributes to all of North America. Inquire about your business potential.

Dealership Opportunities