The Signature Collection 2025
Novacolor invites you on a sensory journey where textures and colors intertwine, creating deep connections between spaces, people, nature, and materials. Inspired by the fleeting harmony of an eclipse—where light and shadow merge in perfect balance, Eclipsia celebrates the beauty of contrasts coexisting and enhancing one another. This concept stands out for its ability to create immersive atmospheres that challenge conventions, giving rise to surfaces that tell stories and evoke emotions. Every element, from texture to tone, is designed to stimulate the senses and shape fluid, welcoming environments where past and future meet in perfect harmony.
Novacolor’s research culminates in the Signature Collection 2025, an exclusive selection of six decorative effects that reflect the brand’s ongoing evolution and its unique vision of design. Each panel is a fusion of aesthetic exploration, technical innovation, and artisanal mastery, uniquely expressing Novacolor’s approach to design. The six design pieces, brought to life through the brand’s most iconic finishes, are: EDGE, ECHOS, RISE, LUMINANCE, TERRAE, and WHISPER.
Each design piece is crafted to integrate seamlessly into contemporary spaces, transforming surfaces into true works of art. Novacolor’s creative laboratory, supported by its master decorators, interprets design trends with boldness and creativity, continually pushing the boundaries of innovation.
Best Selling Products
Price range: $26.00 through $365.00
This product has multiple variants. The options may be chosen on the product page 
Price range: $26.00 through $245.00
This product has multiple variants. The options may be chosen on the product page 
Price range: $26.00 through $315.00
This product has multiple variants. The options may be chosen on the product page Novacolor events - Upcoming Seminars
Educational Workshops & Training
$900.00
This product has multiple variants. The options may be chosen on the product page 
Metallo Fuso: Advanced Training Course
- Nov 18-19, 2025 – New York, NY
Registration Cut-Off date: 7 days prior to each event.
Master the art of “liquid metal.” This hands-on workshop explores Metallo Fuso, a decorative coating for interior vertical surfaces—made from selected metal-alloy powders, bi-component epoxy resins, and performance additives for smooth workability. Led by our Master Applicator, you’ll learn proven techniques to apply the product with confidence and achieve exceptional finishes.
Educational Workshops & Training
$695.00
This product has multiple variants. The options may be chosen on the product page The New Classic Workshop
- Dec 16, 2025 – New York, NY
- Dec 18, 2025 – Miami, FL
Registration Cut-Off date: 7 days prior to each event.
The New Classic Workshop is available for pre-order. This hands-on class is a perfect introduction to the Firenzecolor product line, covering timeless decorative finishes and textures with lime-based plasters, metallic coatings, and more. You’ll also learn how to choose the right primers and sealers for durable, professional results.
Educational Workshops & Training
$900.00
This product has multiple variants. The options may be chosen on the product page WALL2FLOOR Flooring TRAINING COURSE
- Oct 14-15, 2025 – Miami, FL – SOULD OUT
- Dec 9-10, 2025 – New York, NY
Registration Cut-Off date: 7 days prior to each event.
This workshop will cover Wall2Floor Waterproof in hands-on training with the new, improved, fully waterproof Wall2Floor Flooring system by Novacolor. Our Master Applicator will guide and instruct in the technical aspects of a variety of techniques used in the application of these products and how to achieve the best results.
Firenzecolor is now Novacolor USA
As the official American subsidiary of Novacolor, part of the renowned San Marco Group, Firenzecolor brings the full Novacolor portfolio to North America. With over 80 years of Italian expertise in decorative finishes, sustainable coatings, and innovative surface solutions, we are the direct bridge between Novacolor’s global vision and the U.S. design community.
From authentic Grassello and Marmorino plasters to seamless lime/resin floors, metallic effects, and high-performance exterior systems, our collection embodies Italian craftsmanship and eco-conscious innovation. Our showrooms in New York and Miami showcase Novacolor’s artistry, while our warehouses support nationwide distribution and curbside pickup for professionals across the U.S.
Explore the world of Novacolor USA with Firenzecolor, your partner in transforming design visions into timeless surfaces.
