WonderWorld by Firenzecolor: Rediscovering the Art of Color and Texture

In a moment, memories of forgotten places and experiences come alive—a scent, a sound, or the texture of something familiar connects us to a world that feels like home. Firenzecolor captures this nostalgia through “WonderWorld: Rediscovering Color and Texture,” our 2024 design concept. We aim to reignite the spirit of timeless elegance and innovation, transforming memories into breathtaking decorative art that celebrates the magic of color and texture.

At Firenzecolor, textures aren’t merely aesthetic; they honor a commitment to sustainable design. Our flagship product, Materia Viva—set to debut at Milan Design Week 2024—leads this vision by celebrating nature through artful, eco-conscious coatings. Thanks to our close collaboration with Novacolor, we create finishes with minimal VOC emissions, free from formaldehyde and plasticizers, and crafted with the Biomass Balance approach that replaces fossil fuels with renewable sources. Our certified finishes, such as MATmotion Supreme, Puro_VOC Free, Archi+ powders, and Minerals lime-based products, guarantee outstanding indoor air quality for beautiful, healthy spaces.

Sustainable Living with Style

Firenzecolor’s approach combines elegance, functionality, and eco-consciousness, delivering enduring beauty to every project. Our finishes embody sustainable luxury, with each step of production meticulously refined. Our R&D team keeps us at the cutting edge, ensuring that each finish, texture, and color trend we bring to market embodies our passion for beauty and craftsmanship.

Craftsmanship and Client Care

At Firenzecolor, we are driven by our passion and expertise, collaborating with clients to realize their visions in design and architecture. Our mission is to deliver remarkable finishes, eco-friendly innovations, and solutions that balance aesthetics with sustainability, inspiring us every day to raise the bar.

Our collections offer exceptional versatility and richness—from Italian Grassello and Marmorino Plasters to Metallic Coatings and Micro-cements—empowering architects, designers, and homeowners to create spaces that reflect timeless artistry. With showrooms in New York, Miami, San Francisco, and Toronto, Firenzecolor provides an immersive experience, showcasing how sustainable luxury can transform spaces with a minimal environmental footprint. Together with our loyal network of skilled applicators, we bring exquisite finishes to some of the most prestigious locations across North America.

Firenzecolor: Crafting a Legacy in Decorative Art

Since 1996, Firenzecolor has pioneered sustainable, high-quality wall finishes in the U.S., born from a deep appreciation of European design. As our reputation grew, so did our reach, enabling us to serve clients across North America and the Caribbean with products that embody the beauty and history of Italian craftsmanship. Our strategic partnerships, especially with Novacolor SRL, keep us at the forefront of the decorative finishes industry, allowing us to bring exclusive, world-class products to the U.S. market.

We invite you to experience the artistry of Firenzecolor. Whether you’re a homeowner, designer, or architect, our finishes are crafted to inspire and elevate every project. For inquiries, please contact us at info@firenzecolor.com or visit one of our showrooms. Step into the world of Firenzecolor and discover the timeless beauty of sustainable design.

WonderWorld by Firenzecolor: Rediscovering the Art of Color and Texture