THE NEW ARRIVALS
The Signature Collection 2025
Novacolor invites you on a sensory journey where textures and colors intertwine, creating deep connections between spaces, people, nature, and materials. Inspired by the fleeting harmony of an eclipse—where light and shadow merge in perfect balance, Eclipsia celebrates the beauty of contrasts coexisting and enhancing one another. This concept stands out for its ability to create immersive atmospheres that challenge conventions, giving rise to surfaces that tell stories and evoke emotions. Every element, from texture to tone, is designed to stimulate the senses and shape fluid, welcoming environments where past and future meet in perfect harmony.
Novacolor’s research culminates in the Signature Collection 2025, an exclusive selection of six decorative effects that reflect the brand’s ongoing evolution and its unique vision of design. Each panel is a fusion of aesthetic exploration, technical innovation, and artisanal mastery, uniquely expressing Novacolor’s approach to design. The six design pieces, brought to life through the brand’s most iconic finishes, are: EDGE, ECHOS, RISE, LUMINANCE, TERRAE, and WHISPER.
Each design piece is crafted to integrate seamlessly into contemporary spaces, transforming surfaces into true works of art. Novacolor’s creative laboratory, supported by its master decorators, interprets design trends with boldness and creativity, continually pushing the boundaries of innovation.
Best Selling Products
Price range: $26.00 through $365.00
This product has multiple variants. The options may be chosen on the product page 
Price range: $26.00 through $245.00
This product has multiple variants. The options may be chosen on the product page 
Price range: $26.00 through $315.00
This product has multiple variants. The options may be chosen on the product page Firenzecolor Events
Surface Thinking: An Experiential Lime Finish Workshop with Antonio Manna
Step into the world of tactile design and emotional surfaces in this immersive workshop led by Antonio Manna, Italian artisan and Novacolor Ambassador. Known for fusing timeless craftsmanship with a contemporary eye, Manna brings his signature lime-based techniques to life in an unforgettable creative experience.
This hands-on course is part of FirenzeColor’s commitment to offering elevated education in sustainable, decorative surface design.
A Workshop for Those Who Think in Texture
“Surface Thinking” isn’t just a technique class, it’s a conceptual deep dive into material, meaning, and modern aesthetics.
This course is designed for architects, designers, decorative painters, and creative professionals who believe surfaces are more than finishes, they’re emotional, sensory expressions of space.
What You’ll Learn & Experience
The art and evolution of lime-based decorative finishes
Inspiration from modern texture trends for high-end interiors
A live demonstration with Antonio Manna: gesture, method, and philosophy behind his renowned finish techniques
Material storytelling: how to infuse emotion into design through surface
(Optional: Hands-on application session, location dependent)
Reserve Your Place, Space Is Limited
Join us for this rare opportunity to learn directly from one of Italy’s most influential surface designers. Whether you’re looking to refine your craft or expand your creative palette, Surface Thinking will leave you with inspiration, insight, and new technical mastery.
LEARN, SHARE AND EXPERIMENT IN A FULL IMMERSION OF NOVACOLOR CRAFTSMANSHIP
Upcoming Seminars
Educational Workshops & Training
$900.00
This product has multiple variants. The options may be chosen on the product page WALL2FLOOR MICROCEMENT TRAINING COURSE
- Oct 14-15, 2025 – Miami, FL
- Oct 21-22, 2025 – New York, NY
Registration Cut-Off date: 7 days prior to each event.
This workshop will cover Wall2Floor Waterproof in hands-on training with the new, improved, fully waterproof Wall2Floor MicroCement system by Novacolor. Our Master Applicator will guide and instruct in the technical aspects of a variety of techniques used in the application of these products and how to achieve the best results.
Educational Workshops & Training
$695.00
This product has multiple variants. The options may be chosen on the product page THE NEW CLASSIC WORKSHOP
- Aug 26, 2025 – New York, NY – Sold Out
- Sep 23, 2025 – Miami, FL
- Oct 7, 2025 – New York, NY
Registration Cut-Off date: 7 days prior to each event. More dates coming soon.
Firenzecolor™ is passionate about the art of decorative finishes and we enjoy the training process. If you are interested in learning how to use our wide variety of products, this class is a great introduction to the Firenzecolor™ product line.
Firenzecolor is now Novacolor USA
As the official American subsidiary of Novacolor, part of the renowned San Marco Group, Firenzecolor brings the full Novacolor portfolio to North America. With over 80 years of Italian expertise in decorative finishes, sustainable coatings, and innovative surface solutions, we are the direct bridge between Novacolor’s global vision and the U.S. design community.
From authentic Grassello and Marmorino plasters to seamless lime/resin floors, metallic effects, and high-performance exterior systems, our collection embodies Italian craftsmanship and eco-conscious innovation. Our showrooms in New York and Miami showcase Novacolor’s artistry, while our warehouses support nationwide distribution and curbside pickup for professionals across the U.S.
Explore the world of Novacolor USA with Firenzecolor, your partner in transforming design visions into timeless surfaces.
