Firenzecolor MIAMI+NEW YORK

Venetian Plasters, Metallic Finishes, Concrete Floor Systems

At Firenzecolor MIAMI+NEW YORK, our mission has been to educate both the Plastering and Interior Decorating communities of the value of historical products and methods of application that have been used in Europe as traditional wall finishes for centuries.

Combining the environmentally friendly natural products produced in this traditional method with modern techniques and taste., Firenzecolor products  have become a favorite among Architects, Interior Designers, and Italian plaster applicators.

We consistently fulfill our continued goal of supplying  a wide selection of the best decorative coatings on the market as well  as the support and training to turn these products into beautiful spaces.

 Retailer of Imported Venetian Plasters, Marmorino Plaster, Microcement, Microcemento, Wall2Floor,  and Metallic Paints & Coatings, Italian Plasters, Novacolor Products and more. Buy our products online, we ship all over the US and are based out of Miami Florida and New York.

Novalux E


Novalux E

from 23.00

This is no ordinary paint. Composed to withstand Acid Rain, this exterior paint doubles as a primer for our metallic collection. It is a very versatile product as far as its application and many uses. It can be watered down and applied like paint, or you can trowel on one coat to use for the base on Dune, Africa, Swahili, Hypnose, etc. It gives the metallic products a special look when used as the base coat. We can tint it to the color you order your metallics and when troweled on as a thin base coat, you can get 100 sq ft per liter of primer coverage. Please call us at 1-877-347-3693 for more info!

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