Firenzecolor MIAMI+NEW YORK

Venetian Plasters, Metallic Finishes, Concrete Floor Systems

At Firenzecolor MIAMI+NEW YORK, our mission has been to educate both the Plastering and Interior Decorating communities of the value of historical products and methods of application that have been used in Europe as traditional wall finishes for centuries.

Combining the environmentally friendly natural products produced in this traditional method with modern techniques and taste., Firenzecolor products  have become a favorite among Architects, Interior Designers, and Italian plaster applicators.

We consistently fulfill our continued goal of supplying  a wide selection of the best decorative coatings on the market as well  as the support and training to turn these products into beautiful spaces.


Calce Cruda Grey.jpg
Calce Cruda Grey.jpg


from 24.00

CalceCruda is a micro-porous decorative coating with a very natural feel.


CalceCruda is formulated with a combination of hydrated lime, and purified clay, appropriately balanced, allowing excellent workability.


The clay component allows the material to stay wetter and allows the use of stencils and enable you have more time to work the product.


The presence of cellulose fibers strengthens and reinforces the material, thus contributing to the realization of greater thicknesses in the finished product without cracking.


This mixture of lime and clay in CalceCruda is an innovation already getting great reviews.


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See how easy Calce Cruda is to apply in this tutorial by Novacolor.

Order online before and we will have it ready for local pick up.