Special Sale!
Elevate Every Surface with Timeless Italian Texture
25% OFF Finishes – Archi+, Dune, Swahili & More!
Infuse your space with the timeless artistry of Italian design through FirenzeColor’s exclusive collection of luxury decorative finishes. Our expertly curated textures, Archi+, Dune, Swahili, Animamundi, and Luce, are more than surface treatments; they are design statements crafted to elevate interiors with depth, character, and a sense of bespoke refinement. Whether you’re aiming for a bold, contemporary aesthetic or a subtle, serene ambiance, each finish delivers a unique visual and tactile experience that transforms ordinary walls into extraordinary backdrops.
Handcrafted in Italy and inspired by centuries of craftsmanship, these finishes marry innovation with tradition, ideal for those who see walls not just as boundaries, but as blank canvases for expression. From metallic shimmer to mineral-rich textures, FirenzeColor gives you the tools to shape light, shadow, and emotion in every room.
Now through May 31st, take advantage of 25% off these signature collections. There’s never been a better time to reimagine your interiors with timeless materials that speak the language of design. Use code ArchiMay25 at checkout and let your walls tell a new story.
Shop Now!Color Trend 2025 | Eclipsia: Where Colors Align
Step into a realm where diverse elements merge in perfect harmony, giving rise to breathtaking beauty and transformative possibilities. A universe where the ordinary meets the extraordinary, forging rare and evocative connections between colors, textures, and materials—like an eclipse, where light and shadow seamlessly unite to create an unforgettable spectacle. This is the place where colors and textures converge to craft distinctive environments, each with a striking and lasting visual impact.
Read more…
We are thrilled to unveil the newest addition to our product line: Materia Viva. Officially debuting at the Milan Design Week 2024, Materia Viva is set to redefine the standards of interior wall coatings with its innovative and nature-inspired composition.
What is Materia Viva?
Materia Viva is a revolutionary mineral powder coating designed for interior use. Crafted from hydraulic lime, aerial lime, carefully selected aggregates, and rheological modifiers, it offers exceptional workability and versatility. When mixed with Materia Viva Deco Powders, it creates stunning, modern decorative effects.
Combining Materia Viva with natural materials like Cocciopesto, Conchiglia, Pomice, or Sughero grains allows us to rediscover and reinterpret the traditional decorative finishes of Italian and Mediterranean architecture with a contemporary twist.
Explore the endless possibilities with Materia Viva and transform your interior spaces into works of art!
Firenzecolor® Capsule Collection & Metallo Fuso
Designer Marketing
$190.00
Designer Marketing
$280.00
Designer Marketing
$125.00
Metallo Fuso Designer Collection
Metallo Fuso, by Novacolor™, is one of the most luxurious finishes we have available. The epoxy-resin coating and its liquid metal medium make for a very high end presentation. The Metallo Fuso Designer Collection shows off 9 different samples in an attractive black cigar style box.
Capsule Collection
An ideal marketing choice for you to present your clients, our capsule collection contains a wide variety of coating currently made available through our Italian vendor Firenzecolor®. In total, 84 finishes can be found throughout this hardcover catalog. The front page has a snap closure and the entire catalog has a handle for easy transport.
Metallo Fuso Designer Box
Metallo Fuso, by Novacolor®, is one of the most luxurious finishes we have available. The epoxy-resin coating and its liquid metal medium make for a very high end presentation. The White Box Collection shows off all four of the Metallo colors available, plus two combination finishes, in sample tile form. It comes complete with a designer booklet insert.
Upcoming Seminars
WALL2FLOOR MICROCEMENT TRAINING COURSE
- June 17-18, 2025 – New York, NY
Registration Cut-Off date: 7 days prior to each event.
This workshop will cover Wall2Floor Waterproof in hands-on training with the new, improved, fully waterproof Wall2Floor MicroCement system by Novacolor. Our Master Applicator will guide and instruct in the technical aspects of a variety of techniques used in the application of these products and how to achieve the best results.
METALLOFUSO & WALL2FLOOR MICROCEMENT TRAINING COURSE
- June 24-25, 2025 – New York, NY
Registration Cut-Off date: 7 days prior each event. More dates coming soon.
This workshop offers hands-on training with Metallo Fuso, the highly sought-after liquid metal finish. Our Master Applicator will provide expert guidance and instruction on various techniques for applying this product to achieve exceptional results.
Educational Workshops
$695.00
THE NEW CLASSIC WORKSHOP
- May 20, 2025 – Miami, FL – SOLD OUT
- June 3, 2025 – New York, NY
Registration Cut-Off date: 7 days prior to each event. More dates coming soon.
Firenzecolor™ is passionate about the art of decorative finishes and we enjoy the training process. If you are interested in learning how to use our wide variety of products, this class is a great introduction to the Firenzecolor™ product line.
Educational Workshops
$900.00
Educational Workshops
$695.00
Educational Workshops
$900.00
Firenzecolor™ Events
DISCOVERING WALL2FLOOR AND NOVACOLOR FINISHES THAT ENHANCE THE CONTEMPORARY HERITAGE
A heritage is the legacy of the past that bears witness to a cultural identity considered essential for the protection of what will come tomorrow.
For this reason, it is extremely important to promote awareness of the heritage that concerns us closely.
Technology and the environment are the promoters of this mission of which Firenzecolor and Novacolor Italia are spokespersons: “Let’s Go Bold” is the event designed to enhance the Novacolor products that contribute to developing and preserving the contemporary heritage that surrounds us.
The absolute protagonist of this event will be Wall2Floor, the microcement system that symbolizes the state of the art in terms of innovation for continuous systems for horizontal and vertical surfaces. In fact, the multilayer mineral coating achieves seamless, monolithic continuous finishes capable of satisfying aesthetic and functional needs. Wall2Floor translates with modern and traditional architectures, offering solutions in line with the most demanding projects.
The focus will then go on the Archi+ Argilla and CalceCruda mineral plasters. We will also discuss metallic effects such as Metallo_Fuso liquid metal finish as well as the concrete effects of Archi+ Concrete.
LEARN, SHARE AND EXPERIMENT IN A FULL IMMERSION OF NOVACOLOR CRAFTSMANSHIP
There is no theory without practice and there is no practice without theory. But what would happen if these two stages of learning were amalgamated into an appointment in which fun was the master?
The experience and knowledge of Novacolor master applicators is about to take to the field in a day dedicated to decoration. Artisans and color fans will be able to meet and put into practice their creativity and skills!
Novacolor products will act as muse during the live performances, with a particular focus on:
- Wall2Floor, the microcement continuous coating system for floors and walls
- Archi + Argilla and CalceCruda, clay and lime-based mineral plasters
- Metallo_Fuso, decorative coating for interiors based on metallic powders
- Archi+ Concrete, a wide range of concrete effect plasters, coatings and paints.
LET’S GO BOLD
Special Guest & Master Instructor Luca Donati
LESSON + DEMO
Welcome to Firenzecolor™
Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime and Cement mixtures, as well as Micro-cements. We have decades long relationships with Premium Italian manufacturers including Novacolor SRL which to date is our most important partner in bringing you the hottest products available in the decorative finishing world.
We have also invested in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet. At Firenzecolor™ we are passionate about the creative process, and specialize in making sure our clients achieve consistent success.
The success of the Firenzecolor™ brand is underscored by the fact that our products are being used in some of the most prestigious zip codes in the country.
Architectural Binder Vol 1 – Brera Collection & Architectural Binder Vol 2 – Tortona Collection. Each Architectural Binder contains 10 of our professional catalogs which are sure to sell your project. Each product catalog contains numerous color samples of each finish. The binders are effective tools for architectural libraries.
Firenzecolor™ is the USA premier supplier of fine imported sustainable coatings. Our range of products include Italian Grassello, Marmorino Plasters, Metallic Coatings, Seamless Floor Lime/Cement mixtures, as well as microcements. Our Premium Italian manufacturer partners include Novacolor SRL which to date is our most important partner, bringing to you the hottest products available in the decorative finishing world.
Firenzecolor™ Showrooms are open by appointment & our warehouses are open to supply you building materials via shipping and curb side delivery. Call us to arrange a visit or place your order here and call us at (877)- FIRENZE for help if you encounter any difficulty with our online store.
weekly featured products
Educational Workshops
$900.00
Educational Workshops
$900.00
Designer Marketing
$220.00 – $395.00
Venetian Plasters
$25.00 – $340.00
Metallic Finish Plasters
$85.00 – $255.00
Metallic Finish Plasters
$80.00 – $330.00
Venetian Plasters
$175.00 – $255.00
Venetian Plasters
$26.00 – $370.00
Venetian Plasters
$26.00 – $355.00
Venetian Plasters
$175.00 – $255.00
Venetian Plasters
$175.00 – $255.00
Venetian Plasters
$26.00 – $315.00
Metallic Finish Plasters
$43.00 – $355.00
Application Tools
$65.00 – $70.00
Best Selling Products
Venetian Plasters
$26.00 – $365.00
Venetian Plasters
$26.00 – $390.00
Primers & Sealers
$65.00 – $122.00
Primers & Sealers
$34.00 – $210.00
Application Tools
$65.00 – $70.00
Application Tools
$58.00 – $65.00
Application Tools
$58.00 – $65.00
Application Tools
$16.00 – $28.00
Browse our categories
One-On-One Consultations
Our Technical Service Team is here for you, whether you are developing a particular control sample or just honing your skills on a particular technique.
Eco-Sustainability:
Read more about our investment in the Mass Balance Approach, pioneered by BASF, to promote products that will leave a lighter footprint on our precious planet
The Right Tool
Armand Paul Hoafat explains the principles behind Venetian application tools. Get marvelous wall finishes while applying Italian Plaster techniques. Learn how to use the right tool for the right job!
Custom Coloration
We specialize in custom tinting. Liquid pigments are precisely matched to industry colors and measured by volume to match colors for your design.
Dealership Opportunities
Firenzecolor™ distributes to all of North America. Inquire about your business potential.
